Low public awareness of incentives that can subsidize residential HVAC purchases means contractors have the opportunity to educate and position themselves as trusted advisors, marketing experts say.
Homeowners have a few key concerns/priorities when choosing an HVAC contractor. These include the quality and timeliness of the installation, price, convenience, warranty, and trust.
While government incentives, savings in utility bills, word-of-mouth, and increasing popularity have led to homeowner’s increased awareness of smart thermostats, there is still a lot of room in the market for growth.
As inflation continues to cause homeowners to pinch pennies, they are now doing more research on potential contractors before making a decision, which means contractors need to step up their online game.
A recent survey shows that majority of homeowners wait until their HVAC equipment breaks to replace it, or after it has needed to make multiple repairs.
According to a recent survey done by Clear Seas Research, in conjunction with The ACHR NEWS, there’s a new “word of mouth” in town, and it’s what homeowners rely on to choose their HVAC contractors. The survey found that 67% of homeowners find their HVAC contractor via word of mouth/recommendation, including social media. However, “word of mouth” doesn’t mean the same thing it used to. Today’s homeowners have more options that just talking to someone and asking them for a recommendation.
A recent survey shows that homeowners either go with the same HVAC contractor used in the past, or choose based on “word of mouth,” which is different than it once was.
Marco Radocajs, the owner of Balance HVAC, stops by the podcast to talk about how his company looks at the entire house when coming up with HVAC solution.