Leadership and hvacr - Articles - Page 120

HARDI Distributors Report 19.4 Percent Revenue Increase in May

One extra billing day boosted the growth rate

July 13, 2017

Heating, Air-conditioning & Refrigeration Distributors International (HARDI) released its monthly TRENDS report, showing average sales for HARDI distributor members increased by 19.4 percent in May 2017.

SMACNA Visits Capitol Hill

Contractors team up to engage congress on tough issues

July 12, 2017

More than 194 specialty contractors, including 70-plus Sheet Metal & Air Conditioning Contractors’ National Association (SMACNA) contractors, recently joined forces with four construction associations in Washington, D.C., for the recent Construction Employers of America (CEA) National Issues Conference.

Author Daniel Lemin Set to Speak at Service World Expo

Learn Cutting Edge Digital Marketing Secrets

July 11, 2017

Digital marketing advisor and bestselling author, Daniel Lemin, will speak at the conference on “Chatternomics: Fire Up Your Fans and Catapult Your Business.” “Daniels’ expertise with social media and digital marketing are two powerful subjects that our audience will not want to miss,” said Robin Jones, show producer, Service World Expo.

Trane Launches New Brand Campaign

An inside look at the company’s labs and facilities

July 11, 2017

Trane unveiled a new brand campaign that signifies its growth and transformation over the last century. The new campaign, titled “Tested to Run,” highlights the testing methods and engineering teams of the company.

5 Tips to Drive Social Media Engagement for HVAC Contractors

Will Young

July 11, 2017

As an HVAC contractor, using social media to grow your business can seem like a daunting task. How could heating and air conditioning possibly make an impact in the world of funny animal videos, pictures of colorful coffee drinks, and memes? Well, it turns out that social media marketing is one of the most effective ways to interact with and learn about your customer base. Here are five tips to drive social media engagement for your company.

Trane Launches New Brand Campaign

An inside look at the company’s labs and facilities

July 11, 2017

Trane unveiled a new brand campaign that signifies its growth and transformation over the last century. The new campaign, titled “Tested to Run,” highlights the testing methods and engineering teams of the company.

A Wholesaler’s View: How Contractors Can Differentiate Themselves from Competitors

Define your winning value proposition

Darrell Sterling

July 10, 2017

If you want to close the sale, get the job, and have consumers choose your company, you must offer a compelling story or have an undeniable reason why you are the obvious choice.

The First Time Call

Frank Hurtte

July 5, 2017

Let’s face it — for most salespeople, getting into a new prospect is a tough job. It takes persistence, requires lots of phone calls, and typically puts the seller through an emotional wringer.

Nexstar Coach's Blog

Are You Still Running Your Business Behind the Times?

Tracy Robinson

July 5, 2017

An increasing portion of the population becoming smartphone owners, coupled with nearly every home equipped with an email account, is causing a shift in the way we communicate with our customers daily. Throwing a stamp on an envelope and sending communication is simply not going to make the cut with our customers these days.