ACHR News
search
Ask ACHR NEWS AI
cart
facebook twitter instagram linkedin youtube
  • Sign In
  • Subscribe
  • Sign Out
  • My Account
ACHR News
  • NEWS
    • Breaking News
    • New HVAC Products
    • Featured Products
    • Manufacturer Reports
    • HVAC Data
    • Legislation
    • ACHR NEWS Centennial
  • RESIDENTIAL
    • Air Conditioners
    • Furnaces
    • Residential Heat Pumps
    • Ductless
    • Residential IAQ
    • Testing, Monitoring, Tools
    • Components & Accessories
  • COMMERCIAL
    • Air Handlers
    • Rooftop Units
    • Chillers and Cooling Towers
    • Commercial Heat Pumps
    • Boilers and Hydronics
    • VRF/Ductless
    • Commercial IAQ
  • REFRIGERATION
    • Refrigerants
    • Refrigerant Regulations
    • Leak Management
  • CONTRACTOR PRO
    • Geothermal
    • Homeowner Study
    • VRF and VRV Ductless
    • Unitary Trends
  • EDUCATION
    • Training and Education
    • Business Management
    • Service and Maintenance
    • Continuing Education
    • Market Research >
      • HVAC Brand Awareness Report
      • VRV, VRF, VRVZ Report
      • Unitary Trends Report
      • Water Heat Professionals Report
    • Webinars
    • Sponsor Insights
    • eProducts Info
    • White Papers
  • EVENTS
    • HVAC Contractor Forum
    • Industry Events and Webinars
  • MEDIA
    • Videos
    • AHR Expo 2025 Videos
    • Podcasts >
      • ACHR News Podcast
      • HARDI Podcasts
      • AHR Expo Podcasts
      • ACCA Podcasts
    • Interactive Spotlights
    • Quizzes
    • eBooks
    • HVAC Talkback
  • HVAC GROUP
    • ACHR NEWS >
      • Current Issue
      • Digital Edition
      • Subscribe
    • Distribution Trends
    • SNIPS NEWS >
      • Join SNIPS NEWS
    • Engineered Systems News >
      • Join ES News
    • HVACR Directory
    • Contests
    • Newsletters
    • Contact
    • Advertise
    • My Account
Home » Authors » Frank Hurtte

Frank Hurtte

Straight talk, common sense and powerful interactions all describe Frank Hurtte. Frank speaks and consults on the new reality facing distribution. Contact Frank at River Heights Consulting via email at frank@riverheightsconsulting.com or via phone at 563-514-1104.

Articles

ARTICLES

HVAC Sales

The Evolution of HVACR Distribution's Inside Sales Department

When was the last time you evaluated this crucial department?
Frank Hurtte
March 29, 2018
Contractors, dealers, and other customers are changing their attitudes toward the whole sales process. Further, process, industrial, and institutional customers, along with larger dealers, are growing harder to reach.
Read More
Planning

The Procrastinator’s Guide to Distributor Planning

While it sounds contradictory, I don’t believe being a procrastinator precludes planning
Frank Hurtte
March 1, 2018
In my mind, every distributor needs instant information and quick analytics. Further, these skills need to be disseminated throughout the distributor organization.
Read More
think different

Be Your Contractor's Competitive Edge

Frank Hurtte
October 25, 2017
Last week, I wrote an article for a contractor-focused publication titled, “Are You Getting Everything Your Favorite Distributor has to Offer?” In this piece, I imparted two very important points: First, contrary to popular belief, distributors don’t produce enough profits to impact the contractor's price of materials substantially, and, more importantly, most contractors don’t get all of the value their distributor partner has to offer.
Read More
Frank

Deep Dive — It’s Time to Think About People

Frank Hurtte
October 1, 2017

Without people, distributors basically become an empty warehouse, a collection of well-used computers and an assortment of worn out office furniture. Speaking with an assortment of folks looking to purchase distribution businesses — from inside and outside the industry — the conversation typically revolves around three major points — profitability, solid customer relationships, and stability of people.


Read More
Finishing Strong Main

Finishing Strong - Things to do Before 2018

Frank Hurtte
August 24, 2017
As we spend time together, it’s hard to believe 2018 is just a few short months away. It’s been an awesome summer. The weather has been great, the family vacation allowed some important bonding and, on the work side, business remained brisk. Most of our working hours have been a balance between summer activities and keeping the business running. Life is good.
Read More
Frank

Competitors – What Do We Need To Know About Them?

Frank Hurtte
August 11, 2017

It’s impossible to ignore the competition. Like the forces of market supply, recessions, economic recovery, and upticks in energy prices, competitors influence your business environment. Extending further, competition varies from market to market and even territories within the market.


Read More
Frank

The First Time Call

Frank Hurtte
July 5, 2017

Let’s face it — for most salespeople, getting into a new prospect is a tough job. It takes persistence, requires lots of phone calls, and typically puts the seller through an emotional wringer. 


Read More
hvac sales commissions

If Not Commission Then What

Are commissions the best way to motivate our employees?
Frank Hurtte
June 8, 2017
As part of our follow-up, we did deep dives with nearly two dozen distributors, in four lines of trade (HVACR, industrial, electrical and automation, and building supplies).  Clearly, distributors are struggling to get to a compensation plan that drives the right behaviors. And thoughts on commission extended past outside sales. 
Read More
clouds

Every Silver Cloud Potentially has a Dark Lining - Things to Ponder During Good Years

Frank Hurtte
May 25, 2017
Finally, and at long last, we are entering a time of high growth. This information comes not just from anecdotal reports from distributors across the country but also from some pretty respected economists. While speaking to the National Association of Wholesale/Distributors Executive Summit, economist Alan Beaulieu of ITR Economics confirmed much of what distributors were noticing in their local territories: business is expanding.
Read More
Frank

Our Customers Need Our Services. If You Don’t Provide Them Who Will?

Frank Hurtte
May 24, 2017

Quite frankly, I can’t imagine any distributor not assigning a value to their service and recouping at least a portion of the expenses tied to the service. While I personally believe 10 percent is a bit low, it is a start in the right direction.


Read More
View All Articles by Frank Hurtte
Subscription Center
  • Create an Account
  • Start a Subscription
  • Manage My Account
  • Sign Up for Newsletters
  • Visit Customer Service
  • Update Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to The News audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The News or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Piggy Bank
    Sponsored byWatercress Financial

    Energy Prices, Inflation, and HVAC: What Today’s Homeowners Care About

  • Refrigerated Food
    Sponsored bySolstice Advanced Materials

    R-455A Refrigeration: A Cold Storage Solution for the Future

  • Airex Rooftop Units
    Sponsored byAirex Manufacturing Inc

    Consolidating Roof Penetrations: A Growing Trend in Multifamily HVAC Design

Popular Stories

HVAC-Price-Increase-graphic

HVAC Price Increase List: June 2026

Trump-Section-232.jpg

Trump Reduces Section 232 Tariffs on HVAC Equipment to 15%

R410A-Refrigerant-Cylinder.jpg

Refrigerant Recovery is a Revenue Opportunity

Heat-pump-cutaway.jpg

PFAS Rules and A2L Building Codes Continue to Evolve

Kroger.jpg

Kroger to Spend $100 Million to Reduce Refrigerant Leaks

View The ACHR NEWS
Centennial Anniversary Timeline

The ACHR News Timeline Chart
Submit a Letter
Submit a letter to our editors.

Events

November 6, 2025

Next-Gen Data Center Cooling: HVAC Innovation and Real-World Solutions

On Demand As AI workloads and high-density computing push traditional cooling methods to their limits, the data center industry is accelerating the adoption of next-generation HVAC technologies.

June 9, 2026

Before You Go All In on AI: Set Up Your Business to Actually Win

In this webinar, we'll walk you through exactly what to get in place before you add AI to your business. You'll leave with a clear picture of where you stand today and a practical action plan to set yourself up for real results.

View All Submit An Event

Poll

Summer Staff

Are you fully staffed for the summer season?
View Results Poll Archive

Products

BNI Mechanical/Electrical Square Foot Costbook, 2026 Edition

BNI Mechanical/Electrical Square Foot Costbook, 2026 Edition

See More Products
A2L Refrigerants - Free Webinar - May 21, 2026

Sign Up. Stay Informed.

The #1 trusted source for the HVACR industry since 1926

SUBSCRIBE
  • RESOURCES
    • Advertise
    • Contact Us
    • Advisory Board
    • Classifieds
    • Submit a Letter
    • Directories
    • Store
  • ACCOUNT CENTER
    • Create an Account
    • Start a Subscription
    • Manage My Account
    • Sign Up for Newsletters
    • Visit Customer Service
    • Update Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing