Opinions

Opinions Blog
Editorials from The NEWS editors.

Stop Blaming Global Warming on Air Conditioners

August 27, 2012
Despite the success of the Montreal Protocol — and increased efficiency standards — a recent New York Times article centered on a group of “leading scientists” who believe that if planetary potential is maxed out, 27 percent of all global warming effects to 2050 can be attributed to the gasses utilized in air conditioners.


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Letters From Our Readers: Aug. 20, 2012

August 20, 2012
Benefitting from Obamacare. HVACR is the best industry to work in.


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Customer Service That Bowls Over the Competition

August 20, 2012
This week I am writing about bowling. Not so much the 7-10 split or how many beers translate into the best score — although I would guess more than 3 and less than 6 — but I am writing about the customer service I received from a local bowling alley that turned me from a disgruntled customer to a loyal one.


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Letters From Our Readers: Aug. 13, 2012

August 13, 2012
The real price of NATE recertification.


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The Lost Art of HVACR Branding

August 13, 2012
It’s likely that you have a solid advertising campaign, but the question is, “What’s its focus?” Is it focused on branding or is it focused on products and service? What’s the difference? The difference is in memory retention.


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Letters From Our Readers: Aug. 6, 2012

August 6, 2012
Getting the word out to consumers about NATE.


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Keep Track of Local Politics

August 6, 2012
In addition to the top-of-the-ticket candidates, I urge contractors to put just as much research in what candidates on the local level believe because these people have a much more direct impact on how an HVAC contractor’s business will operate on a day-by-day basis.


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Letters From Our Readers: July 30, 2012

July 30, 2012
These remarks are about technicians and North American Technician Excellence (NATE) certification.


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Look Who’s on TV…Again

July 30, 2012
It’s July and it’s hot. That means it’s time for another TV investigative report on those dirty rotten HVAC contractors. This time it was NBC’s turn to catch contractors in the act at a home in New Jersey and a group of six service technicians didn’t disappoint the camera crew or the reporter.


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Letters From Our Readers: July 23, 2012

July 23, 2012
Lots of opportunity for potential HVACR workers.


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