Perhaps nothing short of the looming technician shortage has helped bring the industry closer and encourage collaboration more than fighting the governmental overregulation that is impacting HVACR businesses nationwide, from the manufacturer all the way down to the installer.
As your personal relationships grow, so will your professional relationships. Strong professional relationships strengthen trust, build mutual respect, encourage open communication, and, ultimately, create stronger businesses.
Does your work environment encourage growth, opportunity, recognition, education, and a winning attitude for all employees? Then I encourage you to nominate your company as a 2016 Best Contractor to Work For.
At the end of the day, it is imperative that contractors do not lose focus of the fundamentals, which, in the HVAC world, include performing a correct installation while providing superior customer service.
Even if writing isn’t your thing (or if you simply don’t have the time to devote to it), your company can still have quality, timely, relevant content on its website — content that will not only translate to sales leads, but also help establish your company as a trustworthy source of information within your community.
More than three-quarters — 77 percent — of consumers who decided on the brand they wanted to purchase before choosing the installing contractor used the internet to research their purchases.These are the buying habits of your customers. It is important that you know this information and, more importantly, that you know how to use it to your advantage.