The more data the foundation can gather, the better the study will be, and the more useful it can be to you. And, when the study does come out, it stands to be a valuable tool for all in the industry to bring to their local school districts as evidence of the success a career in this industry can create.
HVAC contractors should enjoy the ride and make money for as long as these products are hot. Make money by upselling a customer when you are replacing a system or by getting called out on a service call where a do-it-yourself homeowner has messed up the installation.
I was taught in journalism school to write a story as if the reader has never heard about the subject. The same can be said of selling HVAC equipment — because there is a good chance the homeowner doesn’t know much on the topic. It is just as important to educate them on what might go wrong as it is to brag on your product or staff.