Opinions

Opinions Blog
Editorials from The NEWS editors.

Customer Service That Bowls Over the Competition

By Kyle Gargaro
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This week I am writing about bowling. Not so much the 7-10 split or how many beers translate into the best score — although I would guess more than 3 and less than 6 — but I am writing about the customer service I received from a local bowling alley that turned me from a disgruntled customer to a loyal one.


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Letters From Our Readers: Aug. 13, 2012

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The real price of NATE recertification.


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The Lost Art of HVACR Branding

By Angela D. Harris
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It’s likely that you have a solid advertising campaign, but the question is, “What’s its focus?” Is it focused on branding or is it focused on products and service? What’s the difference? The difference is in memory retention.


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Letters From Our Readers: Aug. 6, 2012

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Getting the word out to consumers about NATE.


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Keep Track of Local Politics

By Kyle Gargaro
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In addition to the top-of-the-ticket candidates, I urge contractors to put just as much research in what candidates on the local level believe because these people have a much more direct impact on how an HVAC contractor’s business will operate on a day-by-day basis.


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Letters From Our Readers: July 30, 2012

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These remarks are about technicians and North American Technician Excellence (NATE) certification.


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Look Who’s on TV…Again

By John Conrad
No Comments
It’s July and it’s hot. That means it’s time for another TV investigative report on those dirty rotten HVAC contractors. This time it was NBC’s turn to catch contractors in the act at a home in New Jersey and a group of six service technicians didn’t disappoint the camera crew or the reporter.


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Letters From Our Readers: July 23, 2012

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Lots of opportunity for potential HVACR workers.


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Could HVACR Contractors Actually Benefit from Obamacare?

By Herb Woerpel
One Comment
Welcome to the era of federally mandated health care. While some people believe Obamacare will hurt small businesses, research shows, in the HVAC industry, it may be more of a help than a hindrance.


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Letters From Our Readers: July 16, 2012

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These remarks are about technicians and North American Technician Excellence (NATE) certification.


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