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Home » Blogs » Opinions

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Editorials from The NEWS editors.

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Commercial ITC & the Limited-use property Doc allowing 3rd party leasing of commercial geo systems

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Editors Blog

Guest Blog

Opinions

Brainbox-Trane-panel.JPEG

I Touched AI — It Didn’t Bite

The HVAC industry's AI anxiety may be missing the point
Maria Taylor
Maria Taylor
June 9, 2026

Brainbox, Trane execs say AI isn't replacing techs, it's replacing guesswork 


Read More
warehouse-forklift.jpg

HARDI Says Shipments Have Bottomed. Now Comes the Hard Part

Are shipments done sinking, or is that just wishful thinking?
Maria Taylor
Maria Taylor
May 20, 2026

HARDI’s data suggests the HVAC industry may be exiting the inventory correction phase — but it has not yet entered a demand-driven growth phase. 


Read More
Joanna's Point of View

High HVAC Prices Are Inviting New Competition 

Several lower-cost systems are emerging to challenge the industry’s traditional model
Joanna Turpin
Joanna R. Turpin
May 6, 2026

New HVAC manufacturers are focusing on reducing installation time and costs through simpler systems, offering more affordable alternatives to traditional, labor-intensive equipment. 


Read More
data-cennters-dispenseries.jpg

Are Data Centers the New Marijuana Industry for HVAC?

Both create nontraditional HVAC demand, but one is clearly more than a trend
Chris Gray
Chris Gray
April 30, 2026

Data centers and the cannabis industry may have some interesting similarities, but contractors shouldn’t write off data centers as a niche market. 


Read More
Lead-Tini-and-Ella-Pets-and-IAQ.jpg

Using Pets as a Means to Sell More IAQ

New study shows dogs impact IAQ as much as humans
Hannah Belloli
Hannah Belloli-Oster
April 29, 2026

A recent study set out to measure just exactly what our beloved four-legged doggy friends contribute to indoor air quality (IAQ). What researchers found was that in some cases, pets can rival — and even exceed — the impact of the humans living in the home. For HVACR contractors, the data is a way in.  


Read More
Joanna's Point of View
FROSTlines

 High HVAC Prices Are Inviting New Competition

Several lower-cost systems are emerging to challenge the industry’s traditional model
Joanna Turpin
Joanna R. Turpin
April 10, 2026

New HVAC manufacturers are focusing on reducing installation time and costs through simpler systems, offering more affordable alternatives to traditional, labor-intensive equipment. 


Read More
Hank-the-Blue-Dog-by-company-sign.jpeg

Should Your HVAC Company Have a Mascot?

The difference between memorable branding and a marketing gimmick comes down to strategy
Hannah Belloli
Hannah Belloli-Oster
April 8, 2026

Mascots are popping up everywhere in the HVAC industry — on service trucks, across social media feeds, and at community events — as a way for contractors to stand out in an increasingly crowded marketplace and offer something traditional marketing can struggle to deliver: instant recognition and human connection. 


Read More
Joanna's Point of View
FROSTlines

Mentors, Memories, and the Moments We Miss

Social media is great for keeping us connected – and reminding us of how fast time is passing
Joanna Turpin
Joanna R. Turpin
March 27, 2026

Social media reminders of loss show life moves quickly and time is limited — a reason to call or email mentors, friends, and colleagues while we still can.


Read More
technicians over AI

ChatGPT Said It Was the Capacitor

Combating the ChatGPT-Informed Homeowner
Maria Taylor
Maria Taylor
March 9, 2026

If there’s one thing people trust more than AI search results, it’s their neighbors. 


Read More
Joanna's Point of View
FROSTlines

Is Space the Final Frontier for Data Centers?

Nvidia and Elon Musk say orbital facilities could ease power, water, and cooling constraints
Joanna Turpin
Joanna R. Turpin
March 3, 2026

With residential HVAC slumping, data centers are driving growth — but new chip designs, local resistance, and even space-based alternatives raise questions about whether that boom will last.


Read More
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    Energy Prices, Inflation, and HVAC: What Today’s Homeowners Care About

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    R-455A Refrigeration: A Cold Storage Solution for the Future

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    Consolidating Roof Penetrations: A Growing Trend in Multifamily HVAC Design

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November 6, 2025

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June 17, 2026

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