This week I am writing about bowling. Not so much the 7-10 split or how many beers translate into the best score — although I would guess more than 3 and less than 6 — but I am writing about the customer service I received from a local bowling alley that turned me from a disgruntled customer to a loyal one.

The real price of NATE recertification.

It’s likely that you have a solid advertising campaign, but the question is, “What’s its focus?” Is it focused on branding or is it focused on products and service? What’s the difference? The difference is in memory retention.

Getting the word out to consumers about NATE.

In addition to the top-of-the-ticket candidates, I urge contractors to put just as much research in what candidates on the local level believe because these people have a much more direct impact on how an HVAC contractor’s business will operate on a day-by-day basis.

These remarks are about technicians and North American Technician Excellence (NATE) certification.

It’s July and it’s hot. That means it’s time for another TV investigative report on those dirty rotten HVAC contractors. This time it was NBC’s turn to catch contractors in the act at a home in New Jersey and a group of six service technicians didn’t disappoint the camera crew or the reporter.

Lots of opportunity for potential HVACR workers.

Welcome to the era of federally mandated health care. While some people believe Obamacare will hurt small businesses, research shows, in the HVAC industry, it may be more of a help than a hindrance.

These remarks are about technicians and North American Technician Excellence (NATE) certification.

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