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Opinions Blog
Editorials from The NEWS editors.

Show the Country the HVAC Reality

By Kyle Gargaro
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Finally, after many years, my personal enjoyment of reality television and my career have intersected. A casting director from Hollywood reached out to me recently to get the word out about a new show they were doing on CEOs of small businesses.


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Letters From Our Readers: Aug. 19, 2013

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Readers discuss cooperation between trades, the value of mastering a single trade, and the future of home automation.


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Going the Extra Mile for Your Customers

Random Acts of Kindness Can Guarantee Happy, Lifelong Customers
By Jen Anesi
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Going the extra mile and doing something nice and unexpected can not only elicit a smile from your customer — it can guarantee you a customer for life.


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Letters From Our Readers: Aug. 12, 2013

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Readers discuss topping off R-22 A/C systems, mixing refrigerants, and the challenge of hiring good employees.


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The Demise of Detroit

Lack of Leadership Can Destroy Even the Largest Work Environment
By Herb Woerpel
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While the well-chronicled collapse of American manufacturing played a prominent part in the city’s demise, many fingers can also be pointed at the city’s leadership, or lack thereof. 


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Podcasts: Aug. 5, 2013

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John Lanier, chief operating officer for NATE, talks about how he’s settling into the position, what experience and skills he brings to the organization, and what he hopes to accomplish at NATE. 


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Figuring Out a Phase Down

Feds Trying To Get Global Consensus on HFC Reduction
By Peter Powell
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At the second Atmosphere America Natural Refrigerants conference, attendees got a report on the most recent — at the time — U.S. government proposal for a worldwide agreement on what to do with HFCs.


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Letters From Our Readers: July 29, 2013

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Gordon McKinney, vice president and COO at ICOR Intl. Inc., writes about the dangers of mixing alternative refrigerants with R-22.
 


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Some Questions About Your Company’s Website

By Kyle Gargaro
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How often do you think about your website? If your answer is not daily or at least weekly, then I sure hope you are paying somebody to do it for you. 


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Podcasts: July 15, 2013

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In this podcast, Kara Saul Rinaldi introduces the National Home Performance Council (NHPC) and discusses a recently released white paper focused on properly developing the home-performance industry.


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NEWSMakers: Mark Satterfield

Mark Satterfield, founder and CEO of Gentle Rain Marketing Inc. and author of “The One Week Marketing Plan” talks about his book and the importance of HVAC blogging. Posted on Sept. 19.

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