Opinions

Opinions Blog
Editorials from The NEWS editors.

Don’t Be Concerned with Penny-Pinching Customers

Quality, Reliable Service the Best Way to Squash Competitor Rumors
A good HVAC contractor knows quality is much more important than quantity in the long run. And hopefully, so do your customers.


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Podcasts: September 2, 2013

Weldon Long, a New York Times and Wall Street Journal best-selling author, motivational speaker, and former HVACR contractor shares how he built an HVACR empire from nothing to $20 million in less than five years.


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A Fuss over Frost

Marketing an HC Raises Range of Concerns

Few developments in recent months concerning refrigerants have stirred up such intense interest as the efforts to introduce a product called Frost-22a to the farm-supply distribution market.


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Podcasts: August 26, 2013

Chris Tyler, CEO, Thermal Equipment Sales, and Green Schools chair and board chairman of the Kentucky U.S. Green Building Council (KY USGBC), discusses the nationwide energy-efficiency epidemic within public school facilities and shares how contractors can help these institutions save energy and money


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Show the Country the HVAC Reality

Finally, after many years, my personal enjoyment of reality television and my career have intersected. A casting director from Hollywood reached out to me recently to get the word out about a new show they were doing on CEOs of small businesses.


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Letters From Our Readers: Aug. 19, 2013

Readers discuss cooperation between trades, the value of mastering a single trade, and the future of home automation.


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Going the Extra Mile for Your Customers

Random Acts of Kindness Can Guarantee Happy, Lifelong Customers

Going the extra mile and doing something nice and unexpected can not only elicit a smile from your customer — it can guarantee you a customer for life.


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Letters From Our Readers: Aug. 12, 2013

Readers discuss topping off R-22 A/C systems, mixing refrigerants, and the challenge of hiring good employees.


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The Demise of Detroit

Lack of Leadership Can Destroy Even the Largest Work Environment

While the well-chronicled collapse of American manufacturing played a prominent part in the city’s demise, many fingers can also be pointed at the city’s leadership, or lack thereof. 


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Podcasts: Aug. 5, 2013

John Lanier, chief operating officer for NATE, talks about how he’s settling into the position, what experience and skills he brings to the organization, and what he hopes to accomplish at NATE. 


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2014 Energy Efficiency Forum

Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.

Podcasts

NEWSMakers: Jason Vogelbaugh

Jason Vogelbaugh of Alpha Controls drops in to the NEWSMakers podcast to discuss his role with the company, the InsideIQ Building Automation Alliance, and current energy-efficiency projects being worked on. Posted on Sept. 26.

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2014 National Plumbing & HVAC Estimator

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