Guest Blog

Guest Blog
Here's the place for you to provide your commentary. Our Guest Blog invites all those in the HVACR industry to participate and converse with readers of The NEWS.

6 Tips to Give HVAC Contractors a Leg Up

HVAC contractors face some of the same difficulties all contractors face: working for frequently frustrated and uncooperative customers. To overcome this you need to do many things, namely, understand your customers, have transparent pricing, get a contractor license bond, and embrace technology.


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6 Practical Tips for Contractors Using Pay per Click Marketing

How much is it worth to have your company appear on the search engine results page when a potential prospect types “HVAC Repair”? Pay per click (PPC) marketing makes this possible.


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Going ESOP: Why One HVAC Rep Firm Is Glad It Did

Many professional sales agents dream of owning their own business. At James M. Pleasants Company Inc. (JMP), the sales agents do own their own business — as do the vast majority of other JMP employees. JMP, one of the largest HVAC sales representatives in the Southeast, operates under an Employee Stock Ownership Plan (ESOP).


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Why and How HVAC Contractors Should Incorporate Refrigeration into Their Business

Are your clients asking you whether you can hook up ice machines? If you’re subbing that work out, you’re handing away money for easy work. Ice machine installation and maintenance can be charged at a premium for work that nearly does itself.


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Importance of Employee Training for Every HVAC Contractor

This is a topic that any successful contractor knows well. To be a success, you have to be professional and so too do your employees. There are many benefits to properly training your employees, but let’s sum them up.


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An Overview of the Newest Answer to Environmental Living, Passive House Design

What is a passive house? In short, it is an energy efficient home that demands little energy to function. The most energy demanding aspect of a home is the heating and cooling, so passive houses are typically focused on reducing energy use in these areas.


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Wish Your Clients Paid Faster?

Despite your best efforts, your business’s financial health is largely determined by the amount of customers who pay for your work on time. Here are few simple tips that HVAC contractors with any size business can use to incentivize clients to pay faster. 


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Are You Ready to Know Your Customers?

It’s time to get serious about understanding your customers on a behavioral rather than transactional level. The big retailers are armed with algorithms that enable them to predict our purchase patterns, lifestyle interests, habits, and financial positions. Small businesses don’t. But that shouldn’t stop us.


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You Don’t Know That Much About Your Customers…But You’d Better Start

It’s high time for small business owners to begin seriously holding themselves accountable for a new type of measurement: How much do you really know about your customers’ behaviors and buying patterns? If you omitted “lead source” and “ticket price” from your answer what would be left? Odds are not that much.


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Benefits of Alternative Financing for HVAC Companies

For years, the main way small businesses obtained financing would be to go through a bank. But now? Ever since the recession, banks are now more cautious than ever about lending to small businesses. An option is alternative financing.


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Scenes from the 2014 World Energy Engineering Congress in Washington, D.C.

Podcasts

NEWSMakers: Jim Johnson

Jim Johnson,an experienced trade school and community college instructor, discusses the HVAC industry and his column in The NEWS, ‘The Service Ticket.’ Listen now for a hint to the Not Enough Heat question from the Dec. 15 issue. Posted Jan. 30.

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