Guest Blog

Guest Blog
Here's the place for you to provide your commentary. Our Guest Blog invites all those in the HVACR industry to participate and converse with readers of The NEWS.

Why and How HVAC Contractors Should Incorporate Refrigeration into Their Business

Are your clients asking you whether you can hook up ice machines? If you’re subbing that work out, you’re handing away money for easy work. Ice machine installation and maintenance can be charged at a premium for work that nearly does itself.


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Importance of Employee Training for Every HVAC Contractor

This is a topic that any successful contractor knows well. To be a success, you have to be professional and so too do your employees. There are many benefits to properly training your employees, but let’s sum them up.


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An Overview of the Newest Answer to Environmental Living, Passive House Design

What is a passive house? In short, it is an energy efficient home that demands little energy to function. The most energy demanding aspect of a home is the heating and cooling, so passive houses are typically focused on reducing energy use in these areas.


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Wish Your Clients Paid Faster?

Despite your best efforts, your business’s financial health is largely determined by the amount of customers who pay for your work on time. Here are few simple tips that HVAC contractors with any size business can use to incentivize clients to pay faster. 


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Are You Ready to Know Your Customers?

It’s time to get serious about understanding your customers on a behavioral rather than transactional level. The big retailers are armed with algorithms that enable them to predict our purchase patterns, lifestyle interests, habits, and financial positions. Small businesses don’t. But that shouldn’t stop us.


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You Don’t Know That Much About Your Customers…But You’d Better Start

It’s high time for small business owners to begin seriously holding themselves accountable for a new type of measurement: How much do you really know about your customers’ behaviors and buying patterns? If you omitted “lead source” and “ticket price” from your answer what would be left? Odds are not that much.


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Benefits of Alternative Financing for HVAC Companies

For years, the main way small businesses obtained financing would be to go through a bank. But now? Ever since the recession, banks are now more cautious than ever about lending to small businesses. An option is alternative financing.


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Legal Does Not Mean Safe

It happened again just last week. I was at a social event in my Colorado Springs home town, meeting new people and the topic of legalized marijuana came up quickly. 


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Top A/C Hacks to Save Money

While September can be slightly cooler, it’s often when a/c systems stop working. The relentless heat of July and August takes a toll on a/c equipment new and old. But consumers can hack their a/c bills to save money throughout September and into the cold months ahead.


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Building a Business Relationship with an Ad Agency

I have seen how a marketing agency can lead companies to success and help increase sales year after year. Here are a few tips on how your company can benefit from utilizing an experienced full-service marketing agency.


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Scenes from the 2014 World Energy Engineering Congress in Washington, D.C.

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NEWSMakers: Matt Barga

Matt Barga, portfolio manager — a/c and coils, Ingersoll Rand, discusses how the company is working to comply with the new energy conservation standards for heat pumps and air conditioners that go into effect on Jan. 1, 2015. Posted on Dec. 19.

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