In this ever-changing era of the Internet, social media is becoming more and more vital on every level: from kids with Instagram accounts to the White House and its Twitter account, and everyone in between. It’s becoming more and more important for both emerging and established companies to have a social media presence.

A customer represents not only a sales transaction completed at a point in time but is also a potential asset for the future. You need to work on that asset if you want to make the best of this new opportunity.

Green buildings are the new trend in today’s market. One of the most successful ways of getting a better rating for your green building is by maintaining good indoor air quality. 

Practical intelligence has to do with your ability to communicate well with many different types of people. This ability, under very specific circumstances, can make all the difference when presented opportunities in life.

For residential contractors, ductless may be difficult to sell homeowners on the benefits when looking at the price tag. When proposing a mini-split system, you the contractor must consider first what ductless provides and how it will save consumers in the long run.

A prospective customer calls and during the sales presentation you give them the price. And they do not buy. Is it over? Not for sales professionals who follow up.

Contractors have complained for years about consumers holding on to systems that should be replaced. Yet we are falling all over ourselves to come up with ways to keep that equipment operational.

Despite widespread popularity over the past several years, LEED certifications may soon start to dwindle, according to a new survey.

Having passed many certification tests and proctored many others, I have found faults in the tests used to verify a person’s skills. Certification can be a way to prove competency, but only if our certifying tests are held to a higher standard.

Wi-Fi-connected thermostats signify a technological tipping point in the home improvement industry.

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