Guest Blog

Guest Blog
Here's the place for you to provide your commentary. Our Guest Blog invites all those in the HVACR industry to participate and converse with readers of The NEWS.

Yelp Help: Enticing Your Customers Through the Review Site

By Dave Landry Jr.
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Yelp has earned its reputation as being one of the most prominent review websites on the Internet since 2004. Whether someone eats at a restaurant or gets service from an HVAC contractor, more and more frequently, consumers are turning to Yelp.com to provide a review of their experiences.


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Five Tips to Supercharge Your Website and Attract New Customers

By Simon Alexander
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Now, more than ever, growing your business depends on being found online. If you follow the quick and simple tips I’ve outlined here, you’ll be light-years ahead of the average business owner. This guide is designed to give your business and website a solid online foundation.


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Which Tax-Deductible Pension Plan is Right for Me?

By William H. Black Jr.
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Your business is successful and the days of plowing back profits for growth are in the past. The building and equipment is either paid for or being amortized. The biggest concern now is taxes. What solution is there and how can the tax bite be minimized?


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Energy Efficiency: A Look at the Financial Returns from Building Green

By John Mandyck
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It has become abundantly clear that emerging energy efficient technologies and policies for buildings are important not only for a cleaner environment, but also as a means to boost the economy. Years of research have borne this out.


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Growing the Money Tree

By William H. Black Jr.
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Your business is established. You have a good reputation in your industry and a good management team in place. Gone are the days of building the business and putting everything back into the company to grow. That’s the good part! But with success come other questions and concerns.


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Ensuring Health Care Fire Safety

Should We Backtrack on 60 Years of Improvement?
By Tony Crimi, P. Eng.
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When a loved one or friend is sick and in the hospital, it can be a very challenging time, not only for the patients, but loved ones as well. The last thing that patients and families should need to worry about is whether or not their hospital is fire-safe.


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Caring for Your Customers

Random Acts of Kindness Do Make an Impact
By Butch Welsch
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Last night I was reading my weekly issue of the Air Conditioning, Heating and Refrigeration News. In this issue, Jen Anesi had a very interesting editorial regarding the importance of “random acts of kindness.” 


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Your Customers Are Going Mobile — So Should Your Marketing

Ensuring Online Offerings Are Accessible on Mobile Devices
By Court Cunningham
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According to Google’s own data, every month there are several hundred thousand searches on mobile devices related to HVAC contractors, a/c or heating repair, and installation. These searches could mean a lot of new customers for your local business.


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Safety-Related Smartphone Apps

By Jack Rubinger
One Comment
As more and more of us use our iPhones, Androids, and Blackberries to check emails, view websites, and text our kids and friends, many are using smartphone apps for other purposes: weather reports, news, and — safety. So here are 10 great apps that make your smartphone a powerful safety accessory.


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How to Size Your Register Box

By The Sheet Metal Kid
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It can be confusing when you go to cut in a new diffuser for an HVAC system. What size ceiling box do you use? What size grille do you use? What size should the hole be? How do you connect the sheet metal duct?


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Mark Satterfield, founder and CEO of Gentle Rain Marketing Inc. and author of “The One Week Marketing Plan” talks about his book and the importance of HVAC blogging. Posted on Sept. 19.

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