Guest Blog

Guest Blog
Here's the place for you to provide your commentary. Our Guest Blog invites all those in the HVACR industry to participate and converse with readers of The NEWS.

Staying Connected to Your Customers in This Digital Age

By Michael O'Grady
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Joe Girard made the Guinness Book of World Records as the all-time record holder for automobile sales. He did it by creating lasting relationships with his clients by staying connected with them. There are many ways to stay connected with your customers, especially in this digital age.


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How to Get HVAC Jobs Consistently

By Joy Gendusa
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Stop worrying about slow seasons and integrate your marketing to generate revenue year-round.


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Skyrocket Your Social Media

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A new teleseminar from two marketing experts will be offered this week for contractors seeking ways to make their social media efforts worthwhile and successful.


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How to Successfully Bid a New Project

By Jack Wilhelmi
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It’s tempting to hide behind your smartphone and tablet, trying to squeeze more work out of your day. Don’t do it when you are working on acquiring a new project. The estimating process is your prime opportunity to build a relationship with a prospective client.


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The Next Generation

By Greg Crumpton
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Despite what all the naysayers claim about the up-and-coming generation of young people, I still find good people with solid character. And it is up to us as the owners and managers in the HVAC industry to train and mentor them to join and stay in our industry.


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How to Sell to Customers Who Bargain: A Lesson in Cross-Cultural Selling

By Michael O'Grady
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There are natural systems in our American society that we just follow. We stop at red lights, go at green lights, and we certainly don't negotiate prices at the local food store. But what if you were born and raised in India, or China, or another country where bargaining was an everyday tool for feeding your family?
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How to Get a Job in HVAC, Part 3

By Chris Compton
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Becoming a familiar face will enable you to land that first job.
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How to Get a Job in HVAC, Part 2

By Chris Compton
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Taking the right first steps and doing the right research will get you closer to landing that first job.
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How to Get a Job in HVAC, Part 1

By Chris Compton
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This series will provide the basic steps for how to get that first entry-level job in HVAC -- and job search success for any student who actually followed through with the advice given has been very impressive.
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A Well-Deserved Shout-out for America's Tradesmen

By Ross Porter
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There’s a day to honor administrative assistants, a day to recognize bosses, and even a day to champion teachers. But what about those folks who show up when the toilet is overflowing, or the a/c quit?


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Mark Satterfield, founder and CEO of Gentle Rain Marketing Inc. and author of “The One Week Marketing Plan” talks about his book and the importance of HVAC blogging. Posted on Sept. 19.

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