Here's the place for you to provide your commentary. Our Guest Blog invites all those in the HVACR industry to participate and converse with readers of The NEWS.
With all the emphasis on social media these days, it is easy
to assume we have moved well past e-mail, but that is not the case. For certain
types of communication to your customers and prospects, e-mail is still an
incredibly effective tool.
Is
contractor licensing a good thing for the public or just a restriction on the
number of contractors? When I started writing for this publication about 10 years
ago, I agreed to leave the political subjects to the real writers.
Well, it’s that time of year again. Thank
heaven! The phones are ringing with customers wanting service and with leads
for replacement systems. These are the times we look forward to all year.
Each one of us contractors realizes the need for
training. Some of us do it more than others. Almost everyone provides some type
of technician training for their service technicians and installers.
After
more than 30 years in sales and marketing roles, I still struggle when someone
asks me what is marketing? It is easier to explain what it is by looking at
what it isn’t.
I’m not really much of a fan of reality show
television, but I must admit that the title and concept of “Undercover Boss”
intrigued me. If you haven’t seen it, this new show premiered right after the
Super Bowl.
One of the most
misunderstood terms in the entire trades industry is the word “growth.” The
problem lies in the fact that most business owners mentally see a direct
relationship between growth and profitability.
What should we charge per hour? How should my
financial statement be set up? Why does my P&L show a profit but there is
no money in my checkbook? What do we need to do to increase profitability?
It seems I remember the current president
promising changes. We sure got ’em. Everything’s
changed, and if you don’t like the way things are now, just give it a
few minutes.
I had a dream, (or was it a nightmare?), that I
spent my next 30 years advertising budget on a 30 second Super Bowl commercial.
It was so obvious; our company name seen by millions and millions of people and
us associated with the biggest annual sporting event.
Photos from the 2013 ACCA Conference & IE3 Expo in Orlando, Fla.
Podcasts
Cade Clark, assistant vice president of government affairs for the Air-Conditioning, Heating & Refrigeration Institute (AHRI), gives a brief overview of the new version of the Shaheen-Portman bill, what AHRI thinks of the energy-efficiency legislation, and how it might affect the HVACR industry if it becomes law.
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