Guest Blog

Guest Blog
Here's the place for you to provide your commentary. Our Guest Blog invites all those in the HVACR industry to participate and converse with readers of The NEWS.

It’s Time to Interview a Duct Cleaner

July 30, 2014

Maybe we’re just now starting to recognize duct cleaning companies on the road, at networking events, and even at our customer’s homes. Partnering with the right duct cleaning company can lead to a new avenue of financial growth and brand recognition.


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Pay Per Click for HVAC Pros - Part 2

Five Tips to Lower Your Cost Per Click
July 23, 2014

I’ve heard from a number of HVAC professionals that they would love to understand how to navigate AdWords and make pay per click (PPC) a valuable marketing option for them, so this is the second article in a three-part series where I break it down for you and show you how to do that.


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A Case Study on Innovative Fleet Management, Using QR Codes

July 8, 2014

I really don’t care who developed the QR code or the specifics of how it’s constructed, but I do care about what it can do for us in both our personal and business lives. Being able to look past the technology, and imagine the use, is the key to using it to the fullest.


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Yes, Pay Per Click Does Work for HVAC Pros

And Why It Didn’t Work for You
June 24, 2014

Pay per click (PPC) is a pretty complicated system. No way around it. That’s why I’ve written this three-part series to help you understand how to navigate Google AdWords and turn PPC into a valuable marketing option for your HVAC business.


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Pros and Cons of Using PVC Pipes on Your HVAC Projects

June 11, 2014

PVC is hailed as a wonder material, and in many ways it is. However, the possibilities are not endless. PVC has its limits, especially in HVAC applications. PVC sometimes makes sense for heating and cooling applications — other times, it doesn’t.


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How to Keep Employees Honest with Fleet Tracking

May 16, 2014

Fleet tracking gives your HVAC contracting business the ability to see exactly where your drivers are, whenever you need to. Here are four ways fleet tracking can help you keep your drivers honest and accountable.


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Opportunity Knocks for Companies Working in the UK with the Green Deal

May 2, 2014

One UK government response to concerns about energy efficiency and spiralling costs is the Green Deal scheme, launched last year in a bid to encourage more people to invest in energy-saving improvements in homes and workplaces.


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Simple Steps to Improve Your Customer Service

April 15, 2014

There’s more to running a successful HVAC company than knowing how to repair, install, and maintain heating and cooling equipment. Even if you employ the most talented technicians you can find, failing to make customer service a top priority will hold you back.


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The HVAC Professional’s Recipe for More Spring Sales

March 18, 2014

Mix a direct mail campaign with automatic Google follow-up and leads will flow seamlessly from one to the other. The key is using DirectMail2.0.


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Grow Your Online Visibility through Directory Management

March 11, 2014

Almost half the people in the United States use online directories to find businesses before purchasing local goods or services, according to research by BIA/Kelsey. Therefore, the importance of local search engine optimization (SEO) is growing for HVAC contractors.


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Mini Split Installation

Twin Cities contractor Aabott Ferraro helped retrofit an older St. Paul home.

Podcasts

NEWSMakers: Doug Dougherty

Doug Dougherty, president and CEO of the Geothermal Exchange Organization (GEO) joins the program to discuss the latest happenings with GEO, including the drive to get included in state and federal definitions of renewable energy, plus the future of geothermal.  Posted on July 25.

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