You have a sales team that is driven to increase leads and boost sales for your company. However, you can be doing a lot behind the scenes to help increase their effectiveness and cultivate long term loyal customers for your brand.
If you are a local business and you're not on Google My Business, also known as Google Local Business, you are losing customers to your competitors. Google Local Business lists your business prominently in the search results when people make location-specific searches for services you offer.
Marketing is a crucial aspect of an HVAC business. It is critical to convey important data and information to your customers, but not everyone will have the time and patience to read through large paragraphs and figures. So, what should you do? Make an infographic.
The Internet has plenty of information about ranking sites high on Google, but unfortunately, a lot of it is wrong or misleading. You will also find information about useful techniques, but on their own, they are not enough. The two-step method that we are going to discuss always works.
As far as gadgets are concerned, the smartphone has made several others obsolete. If you are a small business owner, the real cause for worry is the way the smartphone is changing the browsing habits of your target market. If your website is not mobile friendly, your sales figures may take a serious hit.
This is the age-old question every HVAC business owner has wanted to know (besides how to find a quality service tech). It more than likely repeats itself every single time a bill comes in from the newspaper, Angie's List, radio/TV… the list goes on and on, but you get the point.
Over time you have done a great job of keeping up with an ever-changing industry. How often have you considered advancing your business? Fortunately, there are some steps you can take today to take your HVAC business to the next level and increase your market share.
In an effort to make civil monetary penalties more effective, last year Congress passed the Federal Civil Penalties Inflation Adjustment Act Improvements Act of 2015. As part of this act, penalties under the Occupation Safety and Health Act (OSH Act), those enforced by OSHA, have been increased beginning Aug. 1, 2016.
Manufacturers and distributors in the HVAC sector are continually plagued by the problem of surplus inventory. However, recognizing the pitfalls of excess inventory and the available solutions can help HVAC players manage their extra stock.