Guest Blog

Guest Blog
Here's the place for you to provide your commentary. Our Guest Blog invites all those in the HVACR industry to participate and converse with readers of The NEWS.

Simple Steps to Improve Your Customer Service

April 15, 2014

There’s more to running a successful HVAC company than knowing how to repair, install, and maintain heating and cooling equipment. Even if you employ the most talented technicians you can find, failing to make customer service a top priority will hold you back.


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The HVAC Professional’s Recipe for More Spring Sales

March 18, 2014

Mix a direct mail campaign with automatic Google follow-up and leads will flow seamlessly from one to the other. The key is using DirectMail2.0.


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Grow Your Online Visibility through Directory Management

March 11, 2014

Almost half the people in the United States use online directories to find businesses before purchasing local goods or services, according to research by BIA/Kelsey. Therefore, the importance of local search engine optimization (SEO) is growing for HVAC contractors.


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The Tax Planning Tool for Successful Businesses

February 25, 2014

Running a successful business is fantastic. However, with success come other issues like how to manage taxes, one’s income, etc. Many are aware of “qualified plans” or programs like 401(k) and defined benefit plans. But there are, I’ve found, many misconceptions about qualified plans.


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Increasing Repeat Business in a Few Simple Steps

January 27, 2014

Any good business owner knows the value of repeat business. The cost of generating additional business from existing customers is generally far lower than acquiring new customers, meaning a better return on investment for your efforts.


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How to Create a HVAC Internet Marketing Program that Works

December 17, 2013
The way people shop for heating and air conditioning services is rapidly changing. Shopping for goods and services is now predominantly done on the Internet. The better the search engine optimization (SEO) or use of keywords on a site the higher Google will list the site on the search results page.


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NREL Sets New World Record with Two-Junction Solar Cell

December 5, 2013
Scientist Myles Steiner has announced that the National Renewable Energy Laboratory (NREL) has set a new world record at 31.1 percent for a two-junction solar cell. The research team at NREL beat Alta Devices` previous record by 0.3 percent.


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What Are Building-Integrated Photovoltaics (BIPV)?

November 19, 2013

Some homeowners are turned off by how solar panels affect the appearances of their homes. Building-integrated photovoltaics — basically solar panels incorporated into the structure of new buildings — can eliminate the negative visual impact of traditional solar panels, improve appearance, and boost resale value.


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The Worst Mistakes You Can Make with Your 401(k) Plan

November 7, 2013
Certainly an employee can make the most basic mistake of not participating in the company 401(k) plan. Everyone sees that. Let’s look at some other issues that can create underperformance. 


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Yelp Help: Enticing Your Customers Through the Review Site

October 21, 2013
Yelp has earned its reputation as being one of the most prominent review websites on the Internet since 2004. Whether someone eats at a restaurant or gets service from an HVAC contractor, more and more frequently, consumers are turning to Yelp.com to provide a review of their experiences.


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