Guest Blog

Guest Blog
Here's the place for you to provide your commentary. Our Guest Blog invites all those in the HVACR industry to participate and converse with readers of The NEWS.

Increasing Repeat Business in a Few Simple Steps

January 27, 2014

Any good business owner knows the value of repeat business. The cost of generating additional business from existing customers is generally far lower than acquiring new customers, meaning a better return on investment for your efforts.


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How to Create a HVAC Internet Marketing Program that Works

December 17, 2013
The way people shop for heating and air conditioning services is rapidly changing. Shopping for goods and services is now predominantly done on the Internet. The better the search engine optimization (SEO) or use of keywords on a site the higher Google will list the site on the search results page.


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NREL Sets New World Record with Two-Junction Solar Cell

December 5, 2013
Scientist Myles Steiner has announced that the National Renewable Energy Laboratory (NREL) has set a new world record at 31.1 percent for a two-junction solar cell. The research team at NREL beat Alta Devices` previous record by 0.3 percent.


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What Are Building-Integrated Photovoltaics (BIPV)?

November 19, 2013

Some homeowners are turned off by how solar panels affect the appearances of their homes. Building-integrated photovoltaics — basically solar panels incorporated into the structure of new buildings — can eliminate the negative visual impact of traditional solar panels, improve appearance, and boost resale value.


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The Worst Mistakes You Can Make with Your 401(k) Plan

November 7, 2013
Certainly an employee can make the most basic mistake of not participating in the company 401(k) plan. Everyone sees that. Let’s look at some other issues that can create underperformance. 


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Yelp Help: Enticing Your Customers Through the Review Site

October 21, 2013
Yelp has earned its reputation as being one of the most prominent review websites on the Internet since 2004. Whether someone eats at a restaurant or gets service from an HVAC contractor, more and more frequently, consumers are turning to Yelp.com to provide a review of their experiences.


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Five Tips to Supercharge Your Website and Attract New Customers

October 8, 2013
Now, more than ever, growing your business depends on being found online. If you follow the quick and simple tips I’ve outlined here, you’ll be light-years ahead of the average business owner. This guide is designed to give your business and website a solid online foundation.


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Which Tax-Deductible Pension Plan is Right for Me?

September 26, 2013
Your business is successful and the days of plowing back profits for growth are in the past. The building and equipment is either paid for or being amortized. The biggest concern now is taxes. What solution is there and how can the tax bite be minimized?


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Energy Efficiency: A Look at the Financial Returns from Building Green

September 17, 2013
It has become abundantly clear that emerging energy efficient technologies and policies for buildings are important not only for a cleaner environment, but also as a means to boost the economy. Years of research have borne this out.


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Growing the Money Tree

September 12, 2013
Your business is established. You have a good reputation in your industry and a good management team in place. Gone are the days of building the business and putting everything back into the company to grow. That’s the good part! But with success come other questions and concerns.


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2014 ACI Home Performance Conference

The 2014 ACI National Home Performance Conference & Trade Show was held in Detroit.

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NEWSMakers: Doug Dougherty

Doug Dougherty, president and CEO of the Geothermal Exchange Organization (GEO) joins the program to discuss the latest happenings with GEO, including the drive to get included in state and federal definitions of renewable energy, plus the future of geothermal.  Posted on July 25.

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2014 July 21

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