Stop worrying about slow seasons and integrate your marketing to generate revenue year-round.

A new teleseminar from two marketing experts will be offered this week for contractors seeking ways to make their social media efforts worthwhile and successful.

It’s tempting to hide behind your smartphone and tablet, trying to squeeze more work out of your day. Don’t do it when you are working on acquiring a new project. The estimating process is your prime opportunity to build a relationship with a prospective client.

Despite what all the naysayers claim about the up-and-coming generation of young people, I still find good people with solid character. And it is up to us as the owners and managers in the HVAC industry to train and mentor them to join and stay in our industry.