Business owners have been using direct mail for a long time. But these days, many prospects are searching online to find HVAC contractors and manufacturers. Does this mean you should give up on direct mail and focus on online search marketing? No! But also yes.
Joe Girard made the Guinness Book of World Records as the all-time record holder for automobile sales. He did it by creating lasting relationships with his clients by staying connected with them. There are many ways to stay connected with your customers, especially in this digital age.
It’s tempting to hide behind your smartphone and tablet, trying to squeeze more work out of your day. Don’t do it when you are working on acquiring a new project. The estimating process is your prime opportunity to build a relationship with a prospective client.
Despite what all the naysayers claim about the up-and-coming generation of young people, I still find good people with solid character. And it is up to us as the owners and managers in the HVAC industry to train and mentor them to join and stay in our industry.
There are natural systems in our American society that we just follow. We stop at red lights, go at green lights, and we certainly don't negotiate prices at the local food store. But what if you were born and raised in India, or China, or another country where bargaining was an everyday tool for feeding your family?
This series will provide the basic steps for how to get that first entry-level job in HVAC -- and job search success for any student who actually followed through with the advice given has been very impressive.