Guest Blog

Guest Blog
Here's the place for you to provide your commentary. Our Guest Blog invites all those in the HVACR industry to participate and converse with readers of The NEWS.

Show Your Key Employees Appreciation

September 29, 2010
We here in the Midwest are just finishing up one of the hottest summers we can remember. We actually finally had some 100°F days again. If you are like many of us, you have reduced your staff in the last couple of years to help you through the serious economic downturn.
Read More

Keeping E-Mail Relevant

August 20, 2010
With all the emphasis on social media these days, it is easy to assume we have moved well past e-mail, but that is not the case. For certain types of communication to your customers and prospects, e-mail is still an incredibly effective tool.
Read More

Contractor Licensing Gets a Bad Rap

August 20, 2010
Is contractor licensing a good thing for the public or just a restriction on the number of contractors? When I started writing for this publication about 10 years ago, I agreed to leave the political subjects to the real writers.
Read More

Customer Service During the Busy Season

June 30, 2010
Well, it’s that time of year again. Thank heaven! The phones are ringing with customers wanting service and with leads for replacement systems. These are the times we look forward to all year.
Read More

Give Employees Real Life Training

May 18, 2010
Each one of us contractors realizes the need for training. Some of us do it more than others. Almost everyone provides some type of technician training for their service technicians and installers.
Read More

Market, Media, and Message

May 18, 2010
After more than 30 years in sales and marketing roles, I still struggle when someone asks me what is marketing? It is easier to explain what it is by looking at what it isn’t.
Read More

Bosses Go Undercover

April 16, 2010
I’m not really much of a fan of reality show television, but I must admit that the title and concept of “Undercover Boss” intrigued me. If you haven’t seen it, this new show premiered right after the Super Bowl.
Read More

Points of Growth That Can Put You Out of Business

March 19, 2010
One of the most misunderstood terms in the entire trades industry is the word “growth.” The problem lies in the fact that most business owners mentally see a direct relationship between growth and profitability.
Read More

Accountant Can't Run Business

February 24, 2010
What should we charge per hour? How should my financial statement be set up? Why does my P&L show a profit but there is no money in my checkbook? What do we need to do to increase profitability?
Read More

The 10 Biggest Marketing Mistakes to Avoid in 2010

January 22, 2010
It seems I remember the current president promising changes. We sure got ’em. Everything’s changed, and if you don’t like the way things are now, just give it a few minutes.
Read More



Image Galleries

2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.


NEWSmakers: Julian Scadden

Training is an ongoing process. Julian will discuss how you can generate maximum return on time and energy invested training by following a three part process. Listen to this podcast to get expert tips on training, tracking and follow up. 

More Podcasts



NEWS 04-14-14 cover

2014 April 14

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe


Which statement on service calls best applies to your business?
View Results Poll Archive


2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con