“He was great in the field but he’s a lousy manager” is a common complaint among owners of service companies. So what’s an owner need to do to find a good manager? Here are some guidelines to help you pick the best manager from within.
For HVAC professionals, there will always be a debate as to which is the “best” marketing strategy to promote your business. Here are my three reasons why direct mail is your best option for lead generation.
The noise from an air conditioning unit can have lots of causes depending on the type of unit. These noises should not be ignored and are almost always a sign something that has gone wrong or is in the process of going wrong.
A lot of small businesses try to be “Jacks of all trades” without mastering any. I am not saying that you cannot have more than one trade in your business. Where I see the problem is when small businesses try to do too much within the same trade.
Business owners have been using direct mail for a long time. But these days, many prospects are searching online to find HVAC contractors and manufacturers. Does this mean you should give up on direct mail and focus on online search marketing? No! But also yes.
Joe Girard made the Guinness Book of World Records as the all-time record holder for automobile sales. He did it by creating lasting relationships with his clients by staying connected with them. There are many ways to stay connected with your customers, especially in this digital age.
It’s tempting to hide behind your smartphone and tablet, trying to squeeze more work out of your day. Don’t do it when you are working on acquiring a new project. The estimating process is your prime opportunity to build a relationship with a prospective client.
Despite what all the naysayers claim about the up-and-coming generation of young people, I still find good people with solid character. And it is up to us as the owners and managers in the HVAC industry to train and mentor them to join and stay in our industry.