Guest Blog

Guest Blog
Here's the place for you to provide your commentary. Our Guest Blog invites all those in the HVACR industry to participate and converse with readers of The NEWS.

Market, Media, and Message

May 18, 2010
After more than 30 years in sales and marketing roles, I still struggle when someone asks me what is marketing? It is easier to explain what it is by looking at what it isn’t.
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Bosses Go Undercover

April 16, 2010
I’m not really much of a fan of reality show television, but I must admit that the title and concept of “Undercover Boss” intrigued me. If you haven’t seen it, this new show premiered right after the Super Bowl.
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Points of Growth That Can Put You Out of Business

March 19, 2010
One of the most misunderstood terms in the entire trades industry is the word “growth.” The problem lies in the fact that most business owners mentally see a direct relationship between growth and profitability.
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Accountant Can't Run Business

February 24, 2010
What should we charge per hour? How should my financial statement be set up? Why does my P&L show a profit but there is no money in my checkbook? What do we need to do to increase profitability?
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The 10 Biggest Marketing Mistakes to Avoid in 2010

January 22, 2010
It seems I remember the current president promising changes. We sure got ’em. Everything’s changed, and if you don’t like the way things are now, just give it a few minutes.
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Get Your Message to Your Potential Buyers

January 22, 2010
I had a dream, (or was it a nightmare?), that I spent my next 30 years advertising budget on a 30 second Super Bowl commercial. It was so obvious; our company name seen by millions and millions of people and us associated with the biggest annual sporting event.
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From the Inside Looking Out

December 10, 2009
There are changes taking place in our industry that are unprecedented. The changes in efficiency were to be expected, along with working through the phase-out/phase-in of refrigerants.
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Most Expensive Contractor Speaker Gives Away Seminars

December 8, 2009
Contractor marketing expert Adams Hudson recognizes value. For years, this popular speaker and coach has preached “value-based marketing” to contractors through his website, live events, and numerous publications.
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My Stupid Furnace Forgot There Was a Recession

November 20, 2009
My furnace is just so insensitive. It doesn’t care at all about my economic needs. Here we are on the eve of the vast holiday season, where fun, frivolity, and the collective shooing of over-served relatives will soon be heard throughout the land.
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Selling CO Detectors

November 6, 2009
A client of ours recently called because their boiler wasn’t working. We arrived shortly after 10 that morning to check things out, and boy were we in for a surprise. The boiler had literally cratered internally.
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2014 ACI Home Performance Conference

The 2014 ACI National Home Performance Conference & Trade Show was held in Detroit.


NEWSMakers: Michael Willburn

Michael Willburn, president, Infloor Heating Systems, joins the program to discuss his company, radiant heating, industry trends, and whether contractors are becoming more interested in radiant heating. Posted on July 11.

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2014 July 21

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Some in the industry are calling for the EPA to halt production of R-22 as of 2015. What do you think?
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2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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