Guest Blog

Guest Blog
Here's the place for you to provide your commentary. Our Guest Blog invites all those in the HVACR industry to participate and converse with readers of The NEWS.

Get Your Message to Your Potential Buyers

January 22, 2010
I had a dream, (or was it a nightmare?), that I spent my next 30 years advertising budget on a 30 second Super Bowl commercial. It was so obvious; our company name seen by millions and millions of people and us associated with the biggest annual sporting event.
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From the Inside Looking Out

December 10, 2009
There are changes taking place in our industry that are unprecedented. The changes in efficiency were to be expected, along with working through the phase-out/phase-in of refrigerants.
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Most Expensive Contractor Speaker Gives Away Seminars

December 8, 2009
Contractor marketing expert Adams Hudson recognizes value. For years, this popular speaker and coach has preached “value-based marketing” to contractors through his website, live events, and numerous publications.
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My Stupid Furnace Forgot There Was a Recession

November 20, 2009
My furnace is just so insensitive. It doesn’t care at all about my economic needs. Here we are on the eve of the vast holiday season, where fun, frivolity, and the collective shooing of over-served relatives will soon be heard throughout the land.
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Selling CO Detectors

November 6, 2009
A client of ours recently called because their boiler wasn’t working. We arrived shortly after 10 that morning to check things out, and boy were we in for a surprise. The boiler had literally cratered internally.
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Dispatching for Dollars

October 23, 2009
There is no doubt that a heating and air-conditioning company can live and breathe through their service and maintenance department (the heart and lungs of your company).
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Don't Relocate Any New Employees

October 9, 2009
Are you thinking about relocating someone you'd like to hire or have you considered it in the past? Well don't ... at least not yet.
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Professional On-Hold System Will Increase Sales

October 2, 2009
Consider installing a professional on-hold system. You can get the equipment, have the content professionally written and recorded, and have the music of your choice in the background for about $450 a year.
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Do Those Small Ads Work?

September 30, 2009
Don’t you love it when the local sports league or school club calls requesting a sponsorship for the upcoming season? For $50, you get a business card size ad - that nobody pays attention to - in the program.
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Dare to Try a Little Team Selling

September 17, 2009
What do you do when you don’t know for sure what to do? Jacki Bradbury-Guerrero, owner of Coastal Comfort Heating & Air in Ventura, Calif., is in one of those areas that, like many, has been hit hard during this economic downturn.
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