Almost half the people in the United States use online directories to find businesses before purchasing local goods or services, according to research by BIA/Kelsey. Therefore, the importance of local search engine optimization (SEO) is growing for HVAC contractors.
Running a successful business is fantastic. However, with success come other issues like how to manage taxes, one’s income, etc. Many are aware of “qualified plans” or programs like 401(k) and defined benefit plans. But there are, I’ve found, many misconceptions about qualified plans.
Any good business owner knows the value of repeat business. The cost of generating additional business from existing customers is generally far lower than acquiring new customers, meaning a better return on investment for your efforts.
The way people shop for heating and air conditioning services is rapidly changing. Shopping for goods and services is now predominantly done on the Internet. The better the search engine optimization (SEO) or use of keywords on a site the higher Google will list the site on the search results page.
Scientist Myles Steiner has announced that the National Renewable Energy Laboratory (NREL) has set a new world record at 31.1 percent for a two-junction solar cell. The research team at NREL beat Alta Devices` previous record by 0.3 percent.
Some homeowners are turned off by how solar panels affect the appearances of their homes. Building-integrated photovoltaics — basically solar panels incorporated into the structure of new buildings — can eliminate the negative visual impact of traditional solar panels, improve appearance, and boost resale value.
Yelp has earned its reputation as being one of the most prominent review websites on the Internet since 2004. Whether someone eats at a restaurant or gets service from an HVAC contractor, more and more frequently, consumers are turning to Yelp.com to provide a review of their experiences.
Now, more than ever, growing your business depends on being found online. If you follow the quick and simple tips I’ve outlined here, you’ll be light-years ahead of the average business owner. This guide is designed to give your business and website a solid online foundation.