Guest Blog

Guest Blog
Here's the place for you to provide your commentary. Our Guest Blog invites all those in the HVACR industry to participate and converse with readers of The NEWS.

Certifications Need Standards

November 27, 2012

Having passed many certification tests and proctored many others, I have found faults in the tests used to verify a person’s skills. Certification can be a way to prove competency, but only if our certifying tests are held to a higher standard.


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The New Breed of Thermostat

November 13, 2012

Wi-Fi-connected thermostats signify a technological tipping point in the home improvement industry.


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The Budget Games

October 22, 2012
It is time for the annual Budget Games — and like the movie "Hunger Games," if you don't play the game well it can have dire consequences.
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Want 30 Percent More Work? Then Get Your Head Out of Your Past!

September 25, 2012
Every week, contractors miss out on 30 percent or more of the work they could be doing. The work is there, it’s ready to be taken, and customers are eagerly waiting to give you their hard earned dollars to do the work — if, and only if, you get your head out of your past and join modern society.


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Who Is Your Next Manager?

September 19, 2012
“He was great in the field but he’s a lousy manager” is a common complaint among owners of service companies. So what’s an owner need to do to find a good manager? Here are some guidelines to help you pick the best manager from within.


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An Argument for Direct Mail in the HVAC Industry

September 13, 2012
For HVAC professionals, there will always be a debate as to which is the “best” marketing strategy to promote your business. Here are my three reasons why direct mail is your best option for lead generation.


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Common Cures for a Loud Air Conditioner

September 6, 2012
The noise from an air conditioning unit can have lots of causes depending on the type of unit. These noises should not be ignored and are almost always a sign something that has gone wrong or is in the process of going wrong.


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Be a Master of Your Business

August 17, 2012
A lot of small businesses try to be “Jacks of all trades” without mastering any. I am not saying that you cannot have more than one trade in your business. Where I see the problem is when small businesses try to do too much within the same trade.


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How to Integrate Google and Direct Mail to Market Your HVAC Business

August 10, 2012
Business owners have been using direct mail for a long time. But these days, many prospects are searching online to find HVAC contractors and manufacturers. Does this mean you should give up on direct mail and focus on online search marketing? No! But also yes.


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Staying Connected to Your Customers in This Digital Age

July 24, 2012
Joe Girard made the Guinness Book of World Records as the all-time record holder for automobile sales. He did it by creating lasting relationships with his clients by staying connected with them. There are many ways to stay connected with your customers, especially in this digital age.


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