Matt Michel is CEO of Service Roundtable, an organization designed to help improve contracting sales, marketing, operations, and profitability. Contact him at 877-262-3341 or firstname.lastname@example.org.
Even contractors who are diligent about training their teams often overlook their own personal training needs. Make sure you look for personal training opportunities to become a better business person, manager, and leader. Shore up your areas of weakness, whether it’s marketing or finance.
If we’re going to make America great again; if we’re going to keep jobs here, we have got to teach people trades again. And we will. We will. Send your kids to trade school. Teach them a trade. If they want to go on to get a four-year degree, they can. They can pay for it with the money they earned in their trade.
The riskiest move in business is ceding control to a third party. Sometimes it works out in the short term, but never without a sword of Damocles hanging over the company and its owner. Yet, many HVAC contractors sacrifice control to pursue short-term gains.
Few HVAC sales professionals canvass anymore. Canvassing is seeking business door-to-door. It’s personal marketing at its most fundamental level. If you want more sales for yourself or your business, maybe you should try canvassing. Here’s how to do it.
Ultimately, the purpose of a magnet is to keep people away from the Internet the next time they need a contractor. Just make sure they’re compelling enough to earn a prominent, long-standing position on the refrigerator.