Fifty attendees learned how to take their businesses to the next level by accurately calculating their billable hour and implementing strategies to improve profits.  

The Unified Group recently welcomed 52 professional HVAC representatives to a sales forum in Alexandria, Virginia. The event — which was the organization’s largest sales forum to date — focused on the sales role within an HVAC company by setting realistic sales goals based on individual goals and strengths, differentiation, and niche markets.

When someone we trust and believe, say a technician that comes into our home or business, says to me, “What I would do is...” or “If it were me, I would...” I really listen. Hey, that’s what I said to my customers. I spoke in the first person, honestly, authentically, and sincerely.

Continuing education for salespeople is important, just like it is for installers and service technicians. 

Sandler Training, a sales training company, has developed a workshop called “Getting Customers Through the Power of Storytelling” to help companies connect with their prospects and customers in a way that is emotionally memorable.