For many contractors, high-end heat represents a good investment with solid returns. So how do contractors get involved in high-end heating equipment? They talk to other contractors and find out what worked for them.
I was recently speaking with a contractor who created an Inside Sales position in his company. He made this change because he recognized that recovering revenue that would otherwise be lost is a huge opportunity. To him, it was a no-brainer. An Inside Sales person can recover a great deal of revenue.
The Unified Group recently welcomed 52 professional HVAC representatives to a sales forum in Alexandria, Virginia. The event — which was the organization’s largest sales forum to date — focused on the sales role within an HVAC company by setting realistic sales goals based on individual goals and strengths, differentiation, and niche markets.
When someone we trust and believe, say a technician that comes into our home or business, says to me, “What I would do is...” or “If it were me, I would...” I really listen. Hey, that’s what I said to my customers. I spoke in the first person, honestly, authentically, and sincerely.
Workshop Helps Companies Connect with Customers in a Way That Is Emotionally Memorable
March 14, 2014
Sandler Training, a sales training company, has developed a workshop called “Getting Customers Through the Power of Storytelling” to help companies connect with their prospects and customers in a way that is emotionally memorable.
A business-building program for home improvement, HVAC, outdoor living, and other home specialty industry contractors, business owners, and customers, the Think Outside the Toolbox is designed to enhance the relationships between professionals and customers and drive growth and customer satisfaction.
Sales is what drives every business. If you don’t sell anything, you don’t make any money. If you don’t make any money, you don’t stay in business. That’s not Business 101. It’s more basic than that. It’s Business 100. You have to make a buck to keep the doors open.
Practical intelligence has to do with your ability to communicate well with many different types of people. This ability, under very specific circumstances, can make all the difference when presented opportunities in life.