Steve Howard

The best practices for closing sales don’t involve high-pressure situations or tricky questions, but rather a proven set of time-testing strategies that should be manageable for the sales team.

Gaining trust, offering the perfect solution, and telling potential customers why you are better than the competition can help eliminate buyers from going after a second quote.

Here are five things you can do to grow your company’s value by boosting your profits, starting today.

Referrals from delighted customers have always been the least costly and most effective way to acquire new customers.

The biggest objection commercial HVAC sales consultants hear is: “We don’t have the money to the replace HVAC equipment.” But, thanks to recent tax law changes, profitable commercial businesses now have the financial ability to pay you to swap worn out HVAC equipment for better comfort, greater reliability, and lower energy bills.