Google has made some serious changes recently and more are on the way. You can use these changes to your advantage or you can fall behind those that do. Which choice will you make?

The key to advertising online is to first figure out where your audience is gathered online and then target those channels. Yet there are still two forms of Internet advertising that are very important for business.

How much is it worth to have your company appear on the search engine results page when a potential prospect types “HVAC Repair”? Pay per click (PPC) marketing makes this possible.

I’ve heard from a number of HVAC professionals that they would love to understand how to navigate AdWords and make pay per click (PPC) a valuable marketing option for them, so this is the last article in a three-part series where I break it down for you and show you how to do that.

I’ve heard from a number of HVAC professionals that they would love to understand how to navigate AdWords and make pay per click (PPC) a valuable marketing option for them, so this is the second article in a three-part series where I break it down for you and show you how to do that.

Pay per click (PPC) is a pretty complicated system. No way around it. That’s why I’ve written this three-part series to help you understand how to navigate Google AdWords and turn PPC into a valuable marketing option for your HVAC business.