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The most important person in our business is the one many businesses today seem to be forgetting about. Of course, the person I’m talking about is the customer.

A simple piece of literature can be enough to help a mechanic look more professional in the field and to get the correct part for the job.

There are not enough young people entering the industry. Technicians need more training. Those that are highly trained aren’t paid enough. And those problems exist overseas as well as in the U.S.

I have been intrigued for many years with the concerns and tribulations of licensing for the HVACR industry.

OCTOBER 1-3 Gas Furnace/ECM School York Unitary Products Group Wichita, KS 405-419-6591 RightSuite Training Alabama Power Company Verbena, AL 800-634-0154 12 Electric Schematic Analysis — Basic to Advanced Refrigeration Service

In this issue you will find the fourth and final part of The News’ industry certification series. Over the past four weeks, we’ve tried to present as much information about certification as we could. In fact, we uncovered so much information over the last few months in preparation for these articles that we could have put together a 10-part series.

I recently spent some time with a group of HVACR mechanical inspectors — the Mechanical Inspectors Association of Michigan. MIAM was holding its fall conference; I thought it would be a good time to find out what these people discuss and what, if any, benefit these talks could offer HVACR contractors.

While reading a book titled Never Wrestle With a Pig by Mark H. McCormack, I struck upon an interesting idea. McCormack’s book is about “ideas to build your business and career.” By the way, he recommends not wrestling with a pig because “you get dirty, and only the pig enjoys it!”

Field Of Dreams Is this the “field of dreams” for you? I’ll give you my insights and you can make up your own mind, as well you should. After all,

There’s an old saying that traveling is an important part of a well-rounded education. Besides culture, travel offers pretty good business lessons too. Take the case of Bonnie Kern-Koskela, the recently appointed chairman of Southfield, MI-based Mertik Maxitrol.