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While it might not be fair to compare this industry with the National Collegiate Athletic Association (NCAA), I think this industry should examine what it has done over the years in regard to getting exposure. The NCAA knows how to do it.

It wasn't that long ago when a trip to a supermarket, no matter the outside temperature, may have required toting along a coat and gloves because many markets had open refrigerated and frozen food cases to lure shoppers to enticing products.

It seems the sun, the moon, the planets, and even a few stars are in perfect alignment. This could be one of those wondrously rare occasions when the Environmental Protection Agency (EPA) has exercised an uncommon degree of common sense.

Condenser Coil QUESTION: From Hugh Gither Pensacola, Fla. Prior to changeout, a condo had a 1.5-ton condenser and a 1.5-ton air handler (evaporator coil). The condenser coil was 23 years

I've talked about many HVACR contractors who give back to their communities all the time. Many of their deeds go unnoticed. A couple of things are happening that I think deserve some recognition.

The Benefits Of Advertising To Consumers I was thinking about how much money brewers, auto manufacturers, overnight delivery services, soft drink companies, and such spend on Super Bowl advertising and

Safety pays! We have all heard that statement before, but it was really put in perspective for me recently after a day of meetings regarding insurance and medical costs.

After the 13 SEER standard goes into effect, many contractors believe equipment prices will fall like they did when 10 SEER became the minimum standard. Prices may retreat a little, but they won't come close to what entry-level 10-SEER equipment sells for today.

A Closer Look At Ultraviolet Light Barb Checket-Hanks' recent article, "The ABCs of UV Light" (March 21, 2005), incorrectly reports that "UVV is one of the best weapons in the

Rob Falke's passion is to help contractors actually deliver the comfort they promise to their customers. You will see Falke's regular column about every two weeks or so in The News.