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Generation Y is becoming a buying force to be reckoned with, and you  need to make sure you're connection with how they make their purchasing decisions.

The cherry blossoms in Washington, D.C., can teach us about customer relationships.

What will happen as yet another government coalition sets its sights on eradicating HFCs?

A new program will allow homeowners struggling to meet mortgage payments the chance to become tenants in their own homes -- but what will that mean for contractors?

At this year's conference, the term HVAC disappeared and was replaced with Home Performance Contracting.

\Whether it’s an oil change or a no-heat call, service providers need to consider the customer’s reaction to the price.

Using comparisons to buying a car may help consumers better understand HVAC purchases.

The recent AHR Expo record attendance proves we have weathered the recession, and we are back.