Justin Jacobs is a marketing coach with Hudson Ink, a national marketing firm for contractors. Want help building a retention plan that runs automatically? Hudson,Ink has proven systems that keep you connected and top-of-mind. To request your complimentary Customer Retention Kit by emailing a polite request to freenewsstuff@hudsonink.com or by calling 800-489-9099. Be sure to follow Hudson,Ink on Facebook and LinkedIn for more marketing tips and tricks.
Far too many business owners go into a shell of self-preservation once they reach a certain level, and it’s actually what’s getting them beaten by their competition.
Be willing to go above and beyond to build a relationship with homeowners before, during, and after money changes hands, and you’ll be impossible to forget.