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Home » Authors » Tom Peric

Articles by Tom Peric

Myths & Misperceptions book

HVACR Demand Creation, Distributor - Manufacturer Relations

Tom Peric Headshot
Tom Peric
June 22, 2015

A central pillar of EVERY customer-driven enterprise rests on several simple premises: What does a company have to offer and what does the customer want to buy? At the risk of oversimplifying, one can create the product, wind up the marketing monster and create the demand.


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Rosalinda Randall

HVACR Counter Sales and Soft Skills

Tom Peric Headshot
Tom Peric
June 22, 2015
When I heard that author Rosalinda Randall was a civility expert, I wondered how that might apply to our continuing series on "soft skills." You might learn that being a considerate person is worth considering if you want to ramp up those soft skills.
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Tom_Peric.jpg

HVACR Selling with Cancer

Tom Peric Headshot
Tom Peric
June 22, 2015

I DON'T have cancer ... But Darrell Sterling does. If you've been reading this magazine for at least a year, you know that Darrell Sterling has contributed articles on distribution and sales.


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HARDI conferences

If I Told You … Lessons Learned from HARDI Conferences

Tom Peric Headshot
Tom Peric
May 18, 2015

If I told you that: There is a single, easy-to-do, but possibly painful-to-implement technique that allows you to corral one of your worst time wasters: answering emails every day.


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public speaking

The Hardest "Soft" Skill of Them All

Tom Peric Headshot
Tom Peric
May 18, 2015
Allow me to share my favorite story about a "soft" skill that’s really hard: public speaking.
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Tom Peric

The Envelope Please … And the Winner is …

Tom Peric Headshot
Tom Peric
May 18, 2015

Well, if you read our list, you know who the winners are. I can't imagine our readers not grabbing this issue to examine the Top 50 Distributor List. Everyone, human nature being what it is, is simply fascinated by lists.


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Tom_cropped_portrait_featureimage-1.jpg

Finding Leaders at Laguna Beach

Tom Peric Headshot
Tom Peric
March 24, 2015

I met an emerging leader today. His name is John Crognale, and he’s part of the APR Supply leadership team. I had dinner with John, his boss, Scott Weaver, president and CEO and Dick Foster of ZoneFirst.


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Tom_cropped_portrait_featureimage-1.jpg

This "Guy" from Texas and Something About Sales

Tom Peric Headshot
Tom Peric
March 16, 2015

Right from the start, I'm bending a rule. This column is really two parts that will seem unconnected, but if you stay with me, it will mesh nicely.


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Creating & Maintaining a Sustainability Program that Succeeds

Ray Yeager on Creating & Maintaining a Sustainability Program that Succeeds

Tom Peric Headshot
Tom Peric
March 4, 2015

I’ve known Ray Yeager for nearly a decade and noticed that recently he received an award that interested me.


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AHR Expo

The AHR Expo: Why We Attend

Tom Peric Headshot
Tom Peric
March 4, 2015

As an editor, I’m wedded, at least slightly, to the editorial calendar for each issue. Distribution Center’s editorial calendar for January essentially called for articles about the economic picture and our industry.


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