ACHR News
search
Ask ACHR NEWS AI
cart
facebook twitter instagram linkedin youtube
  • Sign In
  • Subscribe
  • Sign Out
  • My Account
ACHR News
  • NEWS
    • Breaking News
    • New HVAC Products
    • Featured Products
    • Manufacturer Reports
    • HVAC Data
    • Legislation
    • ACHR NEWS Centennial
  • RESIDENTIAL
    • Air Conditioners
    • Furnaces
    • Residential Heat Pumps
    • Ductless
    • Residential IAQ
    • Testing, Monitoring, Tools
    • Components & Accessories
  • COMMERCIAL
    • Air Handlers
    • Rooftop Units
    • Chillers and Cooling Towers
    • Commercial Heat Pumps
    • Boilers and Hydronics
    • VRF/Ductless
    • Commercial IAQ
  • REFRIGERATION
    • Refrigerants
    • Refrigerant Regulations
    • Leak Management
  • CONTRACTOR PRO
    • Geothermal
    • Homeowner Study
    • VRF and VRV Ductless
    • Unitary Trends
  • EDUCATION
    • Training and Education
    • Business Management
    • Service and Maintenance
    • Continuing Education
    • Market Research >
      • HVAC Brand Awareness Report
      • VRV, VRF, VRVZ Report
      • Unitary Trends Report
      • Water Heat Professionals Report
    • Webinars
    • Sponsor Insights
    • eProducts Info
    • White Papers
  • EVENTS
    • HVAC Contractor Forum
    • Industry Events and Webinars
  • MEDIA
    • Videos
    • AHR Expo 2025 Videos
    • Podcasts >
      • ACHR News Podcast
      • HARDI Podcasts
      • AHR Expo Podcasts
      • ACCA Podcasts
    • Interactive Spotlights
    • Quizzes
    • eBooks
    • HVAC Talkback
  • HVAC GROUP
    • ACHR NEWS >
      • Current Issue
      • Digital Edition
      • Subscribe
    • Distribution Trends
    • SNIPS NEWS >
      • Join SNIPS NEWS
    • Engineered Systems News >
      • Join ES News
    • HVACR Directory
    • Contests
    • Newsletters
    • Contact
    • Advertise
    • My Account
Distribution Trends

HVACR Selling with Cancer

By Tom Peric
Tom_Peric.jpg
June 22, 2015

I DON'T have cancer ...

But Darrell Sterling does. If you’ve been reading this magazine for at least a year, you know that Darrell Sterling has contributed articles on distribution and sales. He has a real-world grasp of the selling process without hyperbole or “head in the cloud” ideas. Within a few paragraphs of the advice he dispenses, readers know immediately that he’s in the front lines of distribution sales with intimate knowledge of how distributorships operate, especially their sales departments.

Darrell has cancer. I always want my readers to read everything in this magazine, but I really urge you to read his article, “Selling with Cancer,” page 14. Darrell had sent me another article for my consideration and, in passing, with a few simple sentences, he explained that he wouldn’t be working for about six months during chemotherapy. In fact, he never used the word “cancer,” but the deduction was fairly simple.

I thought about his email for a day or so and then asked him if he would write about the effects of his illness and its impact on his job in the distribution business. I don’t know Darrell personally, but I knew there was a story here. I just didn’t know if he had the desire to discuss his condition publicly and whether he was capable of writing on a topic so personal.

He did both and he did it well.

I remember some years back at a HARDI conference when the speaker asked, during a major luncheon session, to stand up if you had cancer. Then she asked everyone to stand if they knew someone who had cancer. Almost everyone stood. It was a sober moment, and I distinctly remember looking around at everyone else at my table, wondering how cancer had touched them. When we sat down, it suddenly became part of the table talk.

I think you know the direction I’m heading. Be good and kind to those in your company who have a serious illness. Everyone is tough and smart until they take a hit in life with a major health issue. Indeed, it’s often one of the most formidable roadblocks you have to confront.  Also, being fair and compassionate to your employees is a good business move. Let’s be blunt about this; it is sensible to plan for a replacement or substitute if someone becomes ill. It happens to everyone, sooner or later. What doesn’t have to happen is a panic-mode decision process.  It’s unfortunate that we often only think about this topic when someone we know brings the issue to us or we have it thrust upon us — gently, I hope — as this column.

Looking for quick answers on air conditioning, heating and refrigeration topics? Try Ask ACHR NEWS, our new smart AI search tool. Ask ACHR NEWS →

My further hope with this column is that it reminds readers to take action if there is anything that you’ve been delaying that has a potential effect on your staff’s health. Health care and its associated costs are always a major topic (or should be) for companies. But I don’t think it’s an exaggeration to suggest that your best employees are probably your healthiest ones.

In Darrell’s account, for someone with a serious illness, he lays out a rather objective approach that he followed. Your plan might be different, but plan you’d better.

I mentioned previously that I didn’t know Darrell personally. I inherited him when I became editor of this magazine. I’m glad I did. And I hope, sometime in the future, to sit down and offer a toast to him and to his better health.

 

***

In all my years of covering this industry, I don’t know that I’ve read a more readable book than Myths & Misperceptions by Steve Deist and Michael Marks and published by the HARDI Foundation.  What made it particularly interesting and attractive, and I admit this with complete candor, is that it added a bit of tension to the conversation. We live and work in an extremely polite industry. Rarely have I heard an impolite word in public, in dozens and dozens of presentations and hundreds of meeting. Everyone’s polite.

Don’t misunderstand me. I don’t think one should create conflict because there is nothing better to do, but finding oneself in a slightly uncomfortable position can be refreshing. We all need to examine our beliefs occasionally, especially those that we solidify by convention as much as by actual knowledge. I heard from an industry insider today, and he told me — off the record, of course — that Myths & Misperceptions is creating a major overhaul in how one large HVACR distributor does business. I’m also sure that some distributors and manufacturers will yawn, unconvinced and uninterested.

 That’s what makes all this so exciting. Myths & Misperceptions makes for a fascinating front cover story, and it was my desire to stretch the conversation a bit and, in the end, as it always is, to leave it up to you to do something or nothing.   

KEYWORDS: HARDI HVAC industry news

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

 

Tom pericv0612134152

Tom Perić is the editor of Distribution Center magazine. Contact him at 856-874-0040, tomperic@distributioncentermag.com or visit www.distributioncentermag.com.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • HVAC-enrollment

    The Trades Are Back: HVACR Programs See Nearly 30% Enrollment Spike

    A new wave of future technicians is entering the pipeline.  
    News
    By: Matt Jachman
  • 2025 Top 40 Under 40

    2025 Top 40 Under 40 HVACR Professionals List

    The 11th annual Top 40 Under 40 list highlights those...
    HVAC Residential Market
    By: Hannah Belloli-Oster
  • LG Ductless Mini-Split Systems

    The 9 Types of Heat Pumps

    As the U.S. moves toward electrification, heat pumps are...
    Air Source Heat Pumps
    By: Joanna R. Turpin
Subscription Center
  • Create an Account
  • Start a Subscription
  • Manage My Account
  • Sign Up for Newsletters
  • Visit Customer Service
  • Update Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to The News audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The News or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Piggy Bank
    Sponsored byWatercress Financial

    Energy Prices, Inflation, and HVAC: What Today’s Homeowners Care About

  • Refrigerated Food
    Sponsored bySolstice Advanced Materials

    R-455A Refrigeration: A Cold Storage Solution for the Future

  • Airex Rooftop Units
    Sponsored byAirex Manufacturing Inc

    Consolidating Roof Penetrations: A Growing Trend in Multifamily HVAC Design

Popular Stories

Refrigerants-and-gauge.jpg

HVAC Industry Warns of Counterfeit Refrigerants Entering U.S. Supply Chain

U.S. Supreme Court building

95% Furnace Efficiency Rule to Get New Hearing

Midea-training.jpg

HVAC Workforce Crisis Expands Beyond Technicians to Instructor Shortages

Data_Center_facility.jpg

HVAC Manufacturers Respond to Growing Data Center Backlash

HVAC Minute retail refrigeration system

EPA Final Rule’s Impact on R-410A Deadlines

View The ACHR NEWS
Centennial Anniversary Timeline

The ACHR News Timeline Chart
Submit a Letter
Submit a letter to our editors.

Events

November 6, 2025

Next-Gen Data Center Cooling: HVAC Innovation and Real-World Solutions

On Demand As AI workloads and high-density computing push traditional cooling methods to their limits, the data center industry is accelerating the adoption of next-generation HVAC technologies.

June 23, 2026

HVAC Duct Sealing Mastics: Why Selection Matters

In this webinar we will detail what HVAC material buyers and technicians need to know when selecting duct mastics, including matching mastic to substrate, alternatives to liquid mastic, and where UL 181 Listings fit into real world installations.

View All Submit An Event

Poll

Summer Staff

Are you fully staffed for the summer season?
View Results Poll Archive

Products

BNI Mechanical/Electrical Square Foot Costbook, 2026 Edition

BNI Mechanical/Electrical Square Foot Costbook, 2026 Edition

See More Products
HVAC Duct Sealing Mastics: Why Selection Matters - Free Webinar - 6/23/2026

Related Articles

  • ABB Motors Help Children With Cancer Walk

    See More
  • Klein Tools Teams with American Cancer Society

    See More
  • BAS evolves along with expanding cancer research center

    See More

Related Products

See More Products
  • lessons learned selling.jpg

    Lessons Learned Selling HVAC Service

  • HVACR Electrical Troubleshooting: Deciding Where To Begin Training Kit

See More Products
×

Sign Up. Stay Informed.

The #1 trusted source for the HVACR industry since 1926

SUBSCRIBE
  • RESOURCES
    • Advertise
    • Contact Us
    • Advisory Board
    • Classifieds
    • Submit a Letter
    • Directories
    • Store
  • ACCOUNT CENTER
    • Create an Account
    • Start a Subscription
    • Manage My Account
    • Sign Up for Newsletters
    • Visit Customer Service
    • Update Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing