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Home » Topics » Topics » Guest Column

Guest Column
Guest Column RSS Feed RSS

Using a Qualified Plan for Charitable Giving

Using a Qualified Plan to Maximize Your Charitable Giving

If you want to make the most of your charitable donations from your qualified plans, you have a few options
Briana Hilton
August 26, 2023
The main (and most crucial) difference between qualified and non-qualified plans is that their contributions are income tax deductible and allows you to enjoy tax deferral on any money invested.
Read More
A2L Refrigerant Technician

Six Steps to Smoothly Transition to A2L Refrigerants

The move from HFCs to A2Ls is bringing us from a nonflammable refrigerant to a mildly flammable one
Matt Serdar
Matt Serdar
August 17, 2023
Starting next year, HFC production will be cut by 40% and the transition to A2L in manufacturing will be nearly complete.
Read More
Sales Books

Transforming HVAC Technicians Into Sales Consultants

Adopting better sales techniques can pay huge dividends for field techs
Ralph P. Sita, Jr., CPA
Ralph P. Sita, Jr., CPA
August 17, 2023
When a customer needs to spend money on a costly repair or a new HVAC unit, it’s the field tech who must serve as their consultant – not a vendor.
Read More
Marketing and Sales Investments

Maximizing the Return on HVAC Marketing and Sales Investments

The old adage ‘you can’t improve what you don’t measure’ holds true, and marketing activities and investments are no different
Tom Cline
August 14, 2023
There are a variety of events and activities where both money and time are being invested but possibly not closely scrutinized, although they should be.
Read More
Make a Deal

Three Tools for Territory Managers

Because of the emphasis on products and programs, training on how to manage a territory is often given short shrift
Matt Michel
Matt Michel
August 8, 2023
Some of the most important and underappreciated people in the industry are the manufacturer territory managers.
Read More
Darrell Sterling - Distribution Trends

The Blocking and Tackling of Distribution

Teamwork, and mastering the basics, are keys to smooth selling
Darrell Sterling - The ACHR News
Darrell Sterling
July 30, 2023
You can have salespeople who are the absolute best in converting leads to orders, but if the orders are not processed, filled, delivered, and billed in the right manner, your chance of receiving repeat sales will vanish.
Read More
My Secret Plan to Rule the World

For Home Service Business Growth, Planning and Processes are Key

Without planning and processes, contractors waste time, don’t properly allocate resources, and have the wrong mindset
Disney_Mike-254.jpg
Mike Disney
July 15, 2023
It takes more than a simple spreadsheet to build the strategies owners need to be successful in their home service businesses.
Read More
Sell Your HVAC Company

Six Signs it Might Be Time to Sell Your HVAC Company

The decision to sell the company you built shouldn’t be taken haphazardly
Brian Bond.
Brian Bond
June 28, 2023
You should be able to point out the signs that it might be time to sell to help you make an informed decision.
Read More
Artificial Intelligence Marketing

Could ChatGPT Do Your Marketing?

There is a role for AI like ChatGPT, but marketing is not it
Matt Michel
Matt Michel
June 27, 2023
ChatGPT is an amazing piece of software. Yet almost anything you get from it must be fact-checked.
Read More
HVACR Customer Retention

HVACR Customer Retention: Loyalty Leads to Long-Term Relationships

Loyalty can’t be bought; it must be earned
Justin Jacobs - The ACHR News
Justin Jacobs
June 24, 2023
Seventy homes per 1,000 in your database leave each year because they felt like you didn’t care enough about their business to warrant a second call.
Read More
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