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Home » Authors » Ralph P. Sita, Jr., CPA
Ralph P. Sita, Jr., CPA

Ralph P. Sita, Jr., CPA

Ralph P. Sita, Jr., CPA is a serial entrepreneur. Prior to cofounding FieldBin, he cofounded the online cybersecurity learning platform, Cybrary, with more than 3 million users. Sita is also CEO and founder of TrainACE, a brick-and-mortar advanced security computer training company.
Articles

ARTICLES

Tech Trends

HVAC Technology Trends to Watch in 2024

Eco-friendly systems. Energy-efficient solutions. Green initiatives. Whatever you call them, they are in high demand
Ralph P. Sita, Jr., CPA
Ralph P. Sita, Jr., CPA
November 30, 2023
HVAC contractors who are prepared to embrace these advances will realize more opportunities to meet their customers' needs and ultimately become more successful in an increasingly competitive field.
Read More
Sales Books

Transforming HVAC Technicians Into Sales Consultants

Adopting better sales techniques can pay huge dividends for field techs
Ralph P. Sita, Jr., CPA
Ralph P. Sita, Jr., CPA
August 17, 2023
When a customer needs to spend money on a costly repair or a new HVAC unit, it’s the field tech who must serve as their consultant – not a vendor.
Read More
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