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HVACR technicians are special individuals. They have the intelligence, aptitude, and knack for problem-solving. In fact, they are expected to know how to diagnose and troubleshoot equipment of all types, sizes, and ages.

Be it flyers, email blasts, print ads, etc., there are a lot of components involved when it comes to marketing. It can be overwhelming to decide what is and isn’t effective, which is why manufacturers are trying to make the process easier on contractors.

Arkema used the 2018 AHR Expo to engage with its customers and friends throughout the industry. The company saw the opportunity to reinforce what Arkema stands for by highlighting various aspects of its offerings.

Energy efficiency was the name of the game for Regal Beloit Corp., which debuted several new energy-efficient products, including the GlacAir™ motor and fan and Browning® Toolbox Technician motor efficiency calculator app, at the 2018 AHR Expo.

ServiceTitan software is a platform where residential HVAC, plumbing, and electrical businesses can access everything from call bookings, customer experience ratings, dispatching, marketing campaigns, and financing options for customers.

Just like bees return to the hive every day for sunset, Yellow Jacket has habitually returned to the AHR Expo every January for the past 45 years.

The use of voice-enabled speakers, such as Amazon Echo and Google Home, is continuing to gain popularity as more people become comfortable with the technology.

I may be coming at this late in the game, but a recent article I read online opened my eyes to the whole digital coupon phenomenon. This is the use of the internet to offer deep discounted coupons and vouchers for products and services to a ton of potential customers.

Chances are you’ve heard the phrase, “There’s an app for that.” That’s because, there is. Or there will be in the near future.

HVAC contracting is in a unique position at this point in time. Technology is advancing not only on the equipment side but on the business side as well.