HVACR instructors are facing a host of challenges these days, from teaching with new technologies to recruiting for full enrollment to dealing with funding cuts. Yet many are rising to meet these challenges with success and are optimistic about the future.
Recent industry trends have given rise to a new generation of building design tools known as building information modeling, or BIM. BIM goes further than traditional CAD drawings by providing intelligence to building components (such as HVAC) as well as providing system- and building-wide information and awareness (system flows or building loads) in addition to spatial relationships.
It’s a story that’s playing out across the country - cash-strapped governments are scrambling to balance their budgets while hamstrung by the contracts of current and retired public union workers. Without the ability to renegotiate contracts or get concessions from unions, governments are left to increase their tax rates and cut services.
During the past month, Luxaire brand manager Mary Mocarski has logged a number of hours traveling around the country, but not in an effort to sell heating and air conditioning equipment. Instead, she is joining members of her senior leadership team at Luxaire distributor locations, personally thanking distributors for their support of the Make-A-Wish Foundation.
Let this year be the year you shift your message to fit your true buyers. Attract with emotions, convert with helpful authority, and retain with friendly efficiency. Do this and you’ll have enough new business to make this your best year ever.
Consumers are on social media - are you? Social media is an important part of your marketing plan. You can start conversations, answer questions, share testimonials, and deal directly with customer service issues.
While service marketers are paddling diligently to stay ahead of the changes in online marketing, a new wave is about to come crashing in. Those who see it coming and act on it quickly will ride it to the top and leave the competition in their wake.
The resolution of the standoff in a Wisconsin state-employee union contract “negotiation” has all union locals and contractors paying close attention throughout the country. All have been wondering what the ramifications will be for them. We asked a sheet metal union executive and a unionized HVAC contractor a few questions to compare their points of view.
For many employers, running credit checks on job applicants is a regular part of the hiring process. But employers also need to be very careful when they use background credit checks for job applicants. They must weigh their need to know with a person’s right to privacy.
The last article in this series discussed different survey options that you might employ to collect results. While it’s important that you choose one, it’s also important that you realize each possesses pros and cons. If you have your technicians distribute surveys, some techs may attempt to lobby homeowners for better scores.
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