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Home » Topics » Topics » HVAC Residential Market

HVAC Residential Market
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Clear the Air in Alvin, Texas, completely updated its brand to include a new logo, website, marketing materials, and vehicle wraps.

Building an Identity with Logos, Vehicle Wraps, and Jingles

Branding helps HVAC contractors connect with the community members they serve
Nicole Krawcke
February 1, 2016

Branding is huge, but so few contractors capitalize on the message their brand communicates. That opens the door of opportunity for those who do embrace branding.


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Reliability and cost were identified as homeowners’ most important factors when choosing a residential HVAC system, according to a 2015 Residential Air Conditioning Consumer Research Summary Report.

Evaluating HVAC’s Most Desirable System Features

Homeowners rate what they value most in new equipment purchases
Joanna Turpin
Joanna R. Turpin
February 1, 2016

Emerson Climate Technologies asked 1,500 U.S. homeowners about the most important features they consider when purchasing air conditioning and heating systems, as well as what typifies a high degree of satisfaction with their HVAC contractors. They also asked about factors that might prevent someone from buying a new HVAC system if they own an older, more problem-prone system.


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Ben Landers, president and CEO, Blue Corona, Gaithersburg, Maryland, says HVAC contracting websites are trending towards bigger imagery with large icons, large text, and big calls to action.

How to Catch Customers in Your Web

Video, responsive websites, and apps are all valuable online marketing tools for HVAC contractors
Nicole Krawcke
February 1, 2016

The digital realm continues to attract advertisers, growing at a rate of 13 percent last year, according to Strategy Analytics. And, according to Ben Landers, president and CEO of Blue Corona, HVAC contractors stand to benefit from this trend.


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Trane refreshed its dealer marketing tools and support by launching a new online portal last June.

Manufacturer Marketing Built for Contracting Success

Loyalty programs, advertising templates simplify contractor marketing efforts
Nicole Krawcke
February 1, 2016

In order to better serve their contractor dealers, HVACR manufacturers are providing plug-and-play advertisements and other marketing materials to help contractors grow their businesses.


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Johnstone Supply won the 2015 Big Man on Planet award from the Thermostat Recycling Corp. (TRC). CEO DeWight Wallace (left) accepts the trophy from TRC’s Mark Tibbetts.

HARDI Distributors Honor Innovation, Outstanding Achievements

Members convene in December in Orlando for 2015 annual conference
Kyle Gargaro
Kyle Gargaro
February 1, 2016

The Heating, Air-conditioning & Refrigeration Distributors International (HARDI) convened on Orlando for its 2015 annual conference in December. The event welcomed the most distribution companies since 2007.


Read More
ACCA Forums Unite Office and Service Managers

ACCA Forums Unite Office and Service Managers

Organization stresses proper contracting management procedures at Indianapolis event
Mike Murphy
Mike Murphy
February 1, 2016

ACCA members came from around the country to learn office operational management strategies. The event, which was presented by ACCA and The NEWS, was immediately preceded by the Service Managers Forum, capping off a four-day gathering of ACCA managers across multiple disciplines.


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A.O. Smith Water Products: Tankless H2O Heaters

A.O. Smith Water Products: Tankless H2O Heaters

February 1, 2016

The Simplicity Series of concentric venting, noncondensing, tankless water heaters are designed to make installations simple and flexible through a gas-convertible combustion system. 


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Fujitsu General America Inc.: VRF Heat Pump

Fujitsu General America Inc.: VRF Heat Pump

February 1, 2016

The J-II single-phase variable refrigerant flow (VRF) serves ambient heating and cooling applications in a 3- to 5-ton range and can be used for large residential and small commercial installations.


Read More
Weil-McLain High-Efficiency Condensing Boiler
2016 AHR Expo – New Product

Weil-McLain: High-Efficiency Condensing Boiler

January 26, 2016

Weil-McLain is offering its most advanced high-efficiency condensing boiler. The new 95 percent AFUE Evergreen™ boiler features cutting-edge technology with simple controls, flexible functionality for multiple applications, and a durable design that is easy to install, use, and maintain.


Read More
FasTest Service Valve for Split System Units
2016 AHR Expo – New Product

FasTest: Service Valve for Split System Units

January 26, 2016

New from FasTest for the HVACR market is the CoreMax SV, an advanced single port service valve with significant performance advantages over conventional service valves typically used in split system air conditioner systems.


Read More
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    Energy Prices, Inflation, and HVAC: What Today’s Homeowners Care About

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    R-455A Refrigeration: A Cold Storage Solution for the Future

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    Consolidating Roof Penetrations: A Growing Trend in Multifamily HVAC Design

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