At Welsch Heating & Cooling Inc., we are far from perfect at accumulating this information. We have very little success getting our salesforce to find out why a particular customer called us. However, our sales coordinator does a good job of obtaining that information as the calls come in.
Distributors selling commodity brands must create and sell better service value solutions for the most (potentially) net-profitable customers within their account base.
“I’ve been very fortunate throughout my career that I have been offered opportunities that have furthered my career,” Tofte said. “My attitude has always been, ‘I will do whatever you need me to do.’ So far that has worked out pretty well.”
In just about every industry, the traditional title of the person in charge of sales is ‘sales manager.’ We now believe that to be most effective, the sales manager job description (and title) must evolve from being a manager to becoming a leader.
This price adjustment is driven by double digit increases of steel and aluminum components, tariffs, and healthcare, combined with global inflation in labor and freight.