When someone we trust and believe, say a technician that comes into our home or business, says to me, “What I would do is...” or “If it were me, I would...” I really listen. Hey, that’s what I said to my customers. I spoke in the first person, honestly, authentically, and sincerely.
Workshop Helps Companies Connect with Customers in a Way That Is Emotionally Memorable
March 14, 2014
Sandler Training, a sales training company, has developed a workshop called “Getting Customers Through the Power of Storytelling” to help companies connect with their prospects and customers in a way that is emotionally memorable.
A business-building program for home improvement, HVAC, outdoor living, and other home specialty industry contractors, business owners, and customers, the Think Outside the Toolbox is designed to enhance the relationships between professionals and customers and drive growth and customer satisfaction.
Sales is what drives every business. If you don’t sell anything, you don’t make any money. If you don’t make any money, you don’t stay in business. That’s not Business 101. It’s more basic than that. It’s Business 100. You have to make a buck to keep the doors open.
Practical intelligence has to do with your ability to communicate well with many different types of people. This ability, under very specific circumstances, can make all the difference when presented opportunities in life.
Contractors from around the country converged on Planet Hollywood in Las Vegas for the Nexstar Network’s Super Meeting. The meeting was titled “Customers First” and included informative sessions and plenty of networking opportunities.
Salespeople from around the country traveled to Dallas for the Unified Group’s Advanced Sales Forum. The attendees listened to informative presentations as well as participated in group training.
Wolseley Canada has announced that Gilles Pétrin has been promoted to vice president, sales and business development. In this new role, Pétrin will be responsible for sales, business development, acquisitions, sales training, and sales force optimization.
The word guts, when it comes to closing a sale, has a lot to do with having “intestinal fortitude.” In other words, being fearless. You not only can’t be afraid to ask for the order, you almost need to have a swagger about it.