LONE TREE, Colo. — Customers buy emotionally and rationalize the decision intellectually yet most sales professionals persist in trying to sell with intellectual methodologies and language, according to Sandler Training. The sales training company has developed a workshop called “Getting Customers Through the Power of Storytelling” to help companies connect with their prospects and customers in a way that is emotionally memorable.
Sandler Training said many companies are frustrated because their salespeople can’t communicate their value proposition in a way that connects with customers.
“We know that retention is roughly 600 percent higher when information is presented in an engaging story,” said Chuck Terry, Sandler Training president. “A well-crafted business story acts as an emotional accelerator with prospects and clients leading to a much stronger connection to the seller’s firm.”
The Getting Customers Through the Power of Storytelling workshop is designed to arm participants with the tools to craft and present business stories in a way that results in increased revenue. Sara Morris of StoryCatchers Media will also be co-presenting on leveraging the power of video and the news media in extending the story’s impact.
The program will be held at the Sandler Training Center in Lone Tree, Colo., on Friday, March 21, from 9 a.m. to 12 p.m. For more information, click here or call 303-734-7161.
For more information on Sandler Training, visit www.salesgrowthmd.sandler.com.
Publication date: 3/10/2014