A survey of homeowners and HVAC contractors found that consumers utilize the internet to look for HVAC contractors more than contractors market themselves there.
By implementing breadcrumb strategies, partnering with the right brands, telling a story, and investing in the marketing, HVAC contractors can create a buzz like Barbie did.
The Clear Seas Research survey found, for example, that while 47% of contractors advertise via local print media, such as newspapers and mailers, only 22% of homeowners search for a contractor through print media.
In a series of 10 videos for Bradford White’s “For the Pro” platform, Ripley PR CEO Heather Ripley shares insights for growing an HVAC or plumbing contracting business through public relations.
There are a variety of events and activities where both money and time are being invested but possibly not closely scrutinized, although they should be.
The new label will be featured across Bradford White Water Heaters products as well as all Bradford White technical documents and marketing collateral, including the Bradford White Water Heaters website.
Spending just a few minutes daily writing up captivating case studies will serve as powerful marketing tools, positioning you as an authority within the industry.
Does marketing look different in a bad economy? Cornerstone Advertising’s founder and owner, Tracy Paul, stops by the show to discuss with Kyle Gargaro, editorial director, ACHR NEWS.