Honing in on the brand of a company may just be what’s needed to truly communicate to customers, employees, and investors about what a company stands for while also helping retain and recruit talent.
Reality strikes us pretty hard when we realize that most incoming leads a business receives are wasted. Are we asking for more customers while ignoring the one standing at the door, wanting to buy?
Whether it’s you, a sales manager, an outside firm, or even your lead salesperson, having a solid and standardized sales process is key to avoiding mistakes and maintaining your brand’s trust.
If customers don’t trust or like a salesperson, they will buy elsewhere, whether they’re purchasing a pack of gum at a convenience store or modernizing an HVAC system.
In the latest episode of The NEWSMakers podcast, Hannah Belloli, business management editor for The ACHR NEWS, chats with Phil Mutz, vice president of Moncrief Heating & Air Conditioning.
Normal marketing techniques can work when it comes to the earning the business of first-time homebuyers, but their young age plays a role in what they’re really looking for when it comes to an HVAC company.