The NEWSMakers Podcast: Google Advertising

Since 2015, Google has been expanding and refining Local Service Ads (LSAs) to make this tactic one of the most effective digital advertising sources. Google Ads can be a great place for HVAC contractors to spend at least a portion of their marketing budget. But there are some items that contractors need to be aware of to get a significant bang for their buck. In this latest edition of the NEWSmakers podcast, Raj Midha of Redwood Services shares tips on how to convert Google Ad leads.

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Kyle Gargaro is Editorial Director & Associate Publisher of The ACHR NEWS. He can be reached at 248-244-1720 or kylegargaro@achrnews.com. Gargaro has been with The ACHR NEWS since 2004, first as Legislation Editor, then Managing Editor, and now as Editorial Director & Associate Publisher. He holds a bachelor’s degree in Journalism.