“Customer service calls provide a great opportunity to create repeat business, but oftentimes contractors don’t emphasize or realize its importance,” Garside said. “We want to change how home service contractors think about customer service because it can be a difference-maker when it comes to growing their business.”

“This Call May Be Recorded” airs live every Friday at 11 a.m. MST on YouTube and Facebook. From installation calls to conversations with callers who dialed the wrong number, Garside covers a variety of situations on the show.

“When we receive a call from a customer, it is the first and only time they give us their undivided attention,” said Brigham Dickinson, president and founder of Power Selling Pros. “In today’s digital world, booking an appointment can easily be done online, but the customer calls because they want the personal interaction. That is the perfect opportunity for contractors to build the relationship, which is why it’s vital for home service business owners to invest in the time to train their CSRs. It can take your company to the next level.”

You can watch “This Call May Be Recorded” or submit your recorded calls to be on the show here.