When looking for new ways to generate leads and build brand awareness and brand loyalty, home service business leaders can look inward to something they are likely already doing: impacting the community.

When Stephanie Postell looked for a job in the past, she went through the usual channels. Her latest job search, however, took place via social media. This way of connecting candidates with potential employers is becoming more common in all aspects of the HVAC business.

One day Eric Rea decided to create a digital tool that would make it easier for customers to leave reviews. Launched in 2014, his interaction management platform, Podium, does that and more.

With a solid marketing system and structure, contractors can take their HVAC business to the next level — but where does one begin?

Contractors can create high-quality content for homeowners. This allows a contractor to present themselves as an expert.

While contractors may well be using social media for marketing sales and such, the tool can also be used for much more than that.

Is it time for contractors to consider including TikTok in their marketing strategy? Or is it still too soon?

Digital marketing grows more important each year. HVAC contractors remain challenged for best practices in a medium that changes constantly.

After consulting multiple experts, here are four social media do’s and don’ts that every HVAC contractor should consider.