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The Ridgid Experience, an all-expenses-paid, VIP trip to Ridgid world headquarters, is back for its third consecutive year. Beginning today, Ridgid fans can enter to be one of six winners selected for the trip taking place July 31 — Aug. 2, that includes a VIP tour of Ridgid headquarters, the opportunity to build their own custom pipe wrench, and more.
As a contractor, your reputation is an invaluable asset. What homeowners say about your HVAC business matters, and that’s especially true when it comes to what customers are saying on social media. Here are four reasons why you should develop a social media presence to support customer service.
Gone are the days of throwing your name into the phone book of your choice in your area or putting your number on the side of a truck and watching the phones light up. In today’s ever-evolving world, the complexity of marketing seems to grow every day.
If you walk into the Tempo building near the site of the old Dallas Cowboys stadium and ask for opinions about the industry and the economy, you better take good notes, because the slow-talking Texans have a lot to say.
Social media and search engine optimization (SEO) are major players in the marketing game for any industry. According to Internet Live Stats, the number of daily searches on Google is 3.5 billion, equating to 1.2 trillion searches per
year worldwide.
Numerous websites, including Yelp, Angie’s List, Google Reviews, Facebook, Houzz, etc., host consumer reviews on everything from local restaurants, recipes, dog groomers, and, yes, HVACR contractors.
As an HVAC contractor, using social media to grow your business can seem like a daunting task. How could heating and air conditioning possibly make an impact in the world of funny animal videos, pictures of colorful coffee drinks, and memes? Well, it turns out that social media marketing is one of the most effective ways to interact with and learn about your customer base. Here are five tips to drive social media engagement for your company.
Networking is everything nowadays, folks. When I began my position at The NEWS, I was far from an HVAC expert; however, my managing editor suggested I join our LinkedIn group and many other industry-related groups to connect with HVAC professionals to learn from.
An increasing portion of the population becoming smartphone owners, coupled with nearly every home equipped with an email account, is causing a shift in the way we communicate with our customers daily. Throwing a stamp on an envelope and sending communication is simply not going to make the cut with our customers these days.
Bacharach Inc. announced the launch of its official Facebook page in May of this year. The new global corporate Facebook page will expand the presence and outreach of the company with information and updates to its growing customer base within the company’s focus markets of HVACR.
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