BIRMINGHAM, Ala. – Motion Industries Inc. announced that effective immediately it will operate under the brand name of “Motion.” The move to rebrand is intended to solidify the company’s structure and advance its position in the marketplace. The timing coincides with Motion’s 75th anniversary.
The rebranding to Motion will be augmented by dominant use of the “Mi” logo.
Motion President Randy Breaux said, “The goal of this change is twofold: 1) to have the name ‘Motion’ as well as the ‘Mi’ logo synonymous with and increasingly recognized as the premier industrial solutions company that we strive to be every day for our customers, and 2) to promote and reflect that the Motion structure and strategy is cohesive, allowing a deeper focus on sales, expertise, and customer service that make us different and valued.”
“We are excited to embark on this new Motion chapter and to experience continued growth as 2021 progresses,” said Breaux.