ABB will integrate the Baldor Electric Company name into its global ABB brand as a part of its Next Level strategy, which includes harmonizing different ABB-owned brands under the global ABB master brand. Beginning March 1, 2018, Baldor Electric Company, a member of the ABB group for more than seven years, is now known as ABB.
Company expands its solution offerings, launches new website
May 16, 2017
ECS Global has unveiled a new website as part of a rebranding initiative. The company, formerly known as Energy Conservation & Supply Inc., has expanded its solution set to include smart building integration, effectively leveraging the dynamically expanding and explosively growing "building Internet of Things" globally.
Services include HVAC, plumbing, fire protection, building automation, and building security systems
January 13, 2016
Air Masters Corp. and its affiliated companies — Gateway Mechanical, Gateway Mechanical Fire Protection Inc., and Automation Solutions Group — have announced a rebranding as Integrated Facility Services Inc. (IFS), their corporate holding company name.
Many small businesses have plain, nondescript logos, and have built a plain, nondescript brand. In his book, Building a Big Small Business Brand, Dan Antonelli notes that it doesn’t have to be that way. Building a big brand can make a big difference for the small business owner.
Rebranding Initiative Includes Social Media Campaigns and Print Communication Tools
April 7, 2014
Residential and commercial HVAC and mechanical services contractor, Tonna Mechanical Inc., has announced its new brand rollout. The culmination of a project that began last year, Tonna said its new brand identity represents the company’s continued commitment to innovation, value, and service.
Whether drawn from experience, knowledge, or the news, brands often leave impressions that are difficult to overcome. Some are positive, others negative, but either way there is something there with the ability to evoke a customer response.
In this issue of The ACHR NEWS, we discuss tips and tricks to servicing compressors, as well as recent developments in HVAC legislation. We also look at how the use of hydronics and radiant heat are benefiting both the contractor and the end user.