Copeland Rebrands Portfolio to Solidify its Image
Copeland, formerly a part of Emerson but now an independent company for more than a year, is rebranding its product portfolio. Some products that were formerly sold under other brand names are now under the Copeland brand, while others are retaining distinct brand names under the Copeland umbrella.
Photo courtesy of Copeland
ST. LOUIS — Copeland has transitioned its product portfolio to align with the Copeland brand.
This rebranding represents a significant milestone in Copeland’s journey as a stand-alone company and further solidifies its commitment to delivering innovative climate solutions across global commercial, industrial, refrigeration, and residential market sectors, a Copeland press release said.
“Our brand transition is a natural step forward in Copeland’s transformation. With a more consolidated and connected portfolio of brands, we will make it easier for our customers and end users to navigate our extensive product range,” said Paul Mottershead, vice president of global marketing and communications at Copeland. “This strategic move allows us to meet the evolving needs of our customers, while unifying the next-generation climate solutions that address the HVACR industry’s most pressing challenges.”
Copeland’s products were previously offered under a variety of brand names. This rebranding aims to provide customers with a more consistent and recognizable brand while reinforcing Copeland’s core values of sustainability, reliability, and innovation, the press release said.
In addition to Copeland’s line of compressors, variable-speed drives, and refrigeration condensing units, the company is migrating its controls portfolio (i.e., rack system and facility, environmental, and flow controls), enterprise management software and services, leak detection, cargo monitoring, transport solutions, and other system components to the Copeland brand. The brands transitioning to the Copeland name include:
• Dixell electronics.
• Emerson and Alco flow controls, valves, and system components.
• Emerson rack system facility controls and case controllers.
• Emerson leak-detection and Emerson cargo-monitoring solutions.
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• ProAct services and software and ProAct Transport.
Additionally, the following brands will remain in Copeland’s portfolio with an updated look and feel while retaining their existing names:
• Sensi — Smart thermostats that enable demand-response capabilities and energy savings in residential and light commercial buildings.
• Verdant — Energy-management solutions designed to reduce energy consumption in the hospitality and multi-family housing markets.
• Vilter — Industrial and commercial compression and controls, specialized for refrigeration, cold storage, heat pump, and renewable natural gas (RNG) applications.
• White-Rodgers — Traditional thermostats, universal heating controls, and gas valves for enhanced comfort and efficiency in residential and commercial spaces.
• Cooper-Atkins — Temperature and environmental measurement devices, compliance solutions, and wireless monitoring systems for food service and industrial markets.
Product packaging and labeling updates to reflect the brand changes are being implemented over the next six to 12 months.
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