“Just as we transformed our portfolio, we are reimagining our brand to reflect the higher-growth, higher-value, customer-driven lifecycle solutions company we are today,” said David Gitlin, Carrier’s chairman and CEO. “For more than 120 years, Carrier has been at the forefront of innovation, shaping industries and improving lives. United by purpose, driven by vision, and empowered by a bold brand identity, Carrier is entering a new era of global leadership in intelligent climate and energy solutions.”

Carrier also has a new tagline, “For the World We Share,” that the company says captures Carrier’s commitment to help shape a better world as well as its role in offering solutions that improve the spaces where people live and work, the company said.

“Carrier’s brand transformation marks a bold new chapter — one that reflects a dynamic, forward-thinking, and purpose-driven company relentlessly focused on innovation, sustainability and customer-driven solutions,” said Milena Oliveira, senior vice president and chief marketing and communications officer at Carrier. “ ‘For the World We Share’ is more than a tagline. It expresses our deep commitment to lead with purpose, enhance lives, and help shape a more sustainable future for generations to come.”

Carrier is unveiling a new brand identity that the company says embodies its strategic direction and signals evolution, modernizing how the brand looks, sounds, and connects with people. As part of this transformation, Carrier is introducing a new visual identity featuring a warm, contemporary color palette that the company says symbolizes innovation, optimism, and progress. While Carrier’s blue oval logo, which has been used for more than a century, remains unchanged, the updated look reinforces Carrier’s forward momentum and focus on the future of climate and energy innovation, the press release said.