COLUMBUS, Ohio — Heating, Air-conditioning & Refrigeration Distributors International (HARDI) held its annual Marketing & Sales Optimization Focus Conference June 3-5 in Miami. More than 200 attendees sharpened their sales and marketing skills as numerous hand-picked presenters covered aspects specific to sales and marketing’s interdepartmental relationship.

"I always look forward to the HARDI Marketing & Sales conference because it provides relevant, applicable content from industry leaders and distribution experts along with unmatched networking opportunities,” said Renata Morgan, director of marketing and information technology, Century A/C Supply. “This conference is one of the best I attend every year, and this year in Miami, the phenomenal speakers’ presentations included so much thought leadership and insight on actionable takeaways for every level within an organization.”

The speaker lineup, which included Ian Heller, president, Modern Distribution Management, consisted of seven subject matter experts on different aspects of marketing and sales responsibilities.

Topics covered included field sales evolution, creating unique value propositions, digital marketing, improving marketing ROI, improving customer satisfaction, time management, creating a content strategy, and more.

“I’m extremely pleased with how this event went,” said Chris DeBoer, marketing and sales manager, HARDI. “Our speakers shared tons of useful insights with members, and I’m confident all the knowledge learned during the event will help them not only make some immediate changes within their organizations but also spearhead some long-term initiatives that will push them forward over the next several years. Also, the location was nice.”

For more information, contact Anthony Lagunzad at or visit

Publication date: 06/08/18