GLENDALE, Calif. — ServiceTitan announced it has partnered with Customer Lobby. It is seven times more expensive to acquire a new customer than to retain an existing one, and this integration will enable home service businesses to automate communication with past customers and retain them.

"The integration of Customer Lobby with ServiceTitan helps home services businesses leverage their customer data to better communicate with past customers," says Ted Paff, CEO of Customer Lobby. "Together, we help our customers take retention marketing to the next level, resulting in increased repeat business and more online reviews." 

ServiceTitan is a powerful platform combining call booking, scheduling, dispatch, mobile field services, invoicing, payroll, accounting, and reporting. Through this integration with Customer Lobby, home service businesses can now easily combine the two platforms. Integration of the two platforms takes just a few minutes, and, once completed, ServiceTitan immediately starts sending data to Customer Lobby to analyze and create a unique customer retention program.

The program also predicts when customers are most likely to need service through the Direct Connect app within Customer Lobby; automatically sends customers business branded, personalized postcards reminding them it's time for service; and emails customers at the optimal time to reinforce the postcard reminder.

Another significant advantage is that the integration also enables businesses to automatically ask customers for reviews once they've transacted business. This results in more reviews on Google, Yelp, Facebook, and across the web. Reviews are a top five search ranking factor for local businesses, according to a Search Engine Watch study from 2016.

"World-class home services businesses throughout the U.S. and Canada use ServiceTitan to improve sales, streamline operations, and keep customers happy," said Ara Mahdessian, CEO of ServiceTitan. "With the integration of Customer Lobby software, these businesses can provide a truly compelling experience for their customers. That great experience directly translates into customer retention."

For more information, visit or

Publication date: 3/15/2017

Want more HVAC industry news and information? Join The NEWS on Facebook, Twitter, and LinkedIn today!