"We're pleased Lennox Industries has won the award and that Lennox has had a highly productive partnership with such a respected consumer institution as the Good Housekeeping Institute," said Bob Schjerven, Lennox International CEO. He cited the marketing of the Lennox PureAir™ air purification system, as just one successful example of the Lennox-Good Housekeeping marketing effort over the past year.
The company says the partnership has also contributed to significant increases in other high-end product sales for Lennox, especially in the new Dave Lennox Signature Collection™. Substantial increases in written, phone, and online inquiries from consumers were also attributed to the Lennox-Good Housekeeping marketing campaign.
Good Housekeeping chose Lennox Industries and Phonak, a hearing systems company, from over 50 other companies across a range of industries as the co-winners of the new award.
"We are proud to be associated with an institution that is dedicated to helping consumers find products and companies they can trust," Schjerven said. "In a category where product differentiation is difficult, the ability to make unambiguous leadership claims about our products — backed by the Good Housekeeping Seal and the Good Housekeeping Institute's talent — has been absolutely critical to helping Lennox Industries achieve its goals over the past year.
"Lennox Industries' integrated marketing campaign, featuring the Dave Lennox Signature Collection products — all of which have earned the Good Housekeeping Seal — has been enormously successful. These leadership products meet the needs of consumers head on. The recognition by Good Housekeeping of Lennox' superior marketing and advertising efforts is another example of how Lennox is providing more value to its dealers, while providing more comfort for the end consumer."
For more information, visit www.lennoxinternational.com.
Publication date: 12/23/2002