Weil-McLain Earns Good Housekeeping Seal
Introduced in 1909, the Good Housekeeping Seal was one of the first tested and approved emblems in the United States that ensured consumers that a manufacturer’s product has met the rigorous quality standards set forth by the Good Housekeeping Institute. It holds 94 percent awareness among consumers and recent surveys reported that 81 percent of consumers would choose a product with the seal when price and features are similar.
Weil-McLain intends on leveraging its backing by the seal in future print advertisements, trade promotions, in-store promotions, product packaging, and its Website.
“The seal is dedicated to helping consumers find products and companies they can trust,” noted Dolan. “Our marketing efforts reflect this mission in providing homeowners with the information they require to make the very best decision regarding their hydronic heating needs.
Publication date: 05/07/2007